LEADER 05778oam 22007335 450 001 9910780917103321 005 20200520144314.0 010 $a1-282-31631-1 010 $a9786612316319 010 $a0-8213-7622-5 024 7 $a10.1596/978-0-8213-7621-8 035 $a(CKB)2550000000004586 035 $a(EBL)476206 035 $a(OCoLC)526697252 035 $a(SSID)ssj0000085671 035 $a(PQKBManifestationID)12007248 035 $a(PQKBTitleCode)TC0000085671 035 $a(PQKBWorkID)10024918 035 $a(PQKB)11537350 035 $a(MiAaPQ)EBC476206 035 $a(Au-PeEL)EBL476206 035 $a(CaPaEBR)ebr10340917 035 $a(CaONFJC)MIL231631 035 $a(The World Bank)2009032597 035 $a(US-djbf)15860850 035 $a(EXLCZ)992550000000004586 100 $a20090808d2009 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBuilding commitment to reform through strategic communication : $ethe five key decisions /$fCecilia Cabanero-Verzosa and Helen R. Garcia 210 1$aWashington, D.C. :$cWorld Bank,$d2009. 215 $axiii, 133 pages $cillustrations ;$d26 cm 300 $aDescription based upon print version of record. 311 $a0-8213-7621-7 320 $aIncludes bibliographical references and index. 327 $aContents; Acknowledgments; About the Authors; Abbreviations; Introduction; 1 Using Strategic Communication to Build Commitment to Reform; Figure 1.1. Elements of Strategic Communication; Figure 1.2. Communication Management Decision Tool; Figure 1.3. Audience Targeting Strategies; Figure 1.4. Audience Interest/Power Analysis Matrix; Table 1.1. Characteristics of Behavior Change Stages and Appropriate Strategies for Communicating and Eliciting Participation; 2 The Bulldozer Initiative: Investment Climate Reform in Bosnia and Herzegovina; Figure 2.1. Phase II: The Bulldozer Reform Process 327 $aTable 2.1. Initiative Phases, Themes, and Actors Box 2.1. Reform No. 24: Easing Export of Drugs and Medicine from Bosnia and Herzegovina; Box 2.2. MAXimizing Reform through Comics; Box 2.3. Message to the Local Entrepreneur; Box 2.4. The Bulldozer Initiative's Symbolic Events; Table 2.2. Interests and Actions of Opposition Stakeholders; Table 2.3. Decision Tool: Bulldozer Initiative; 3 Moldova's Economic Growth and Poverty Reduction Strategy; Figure 3.1. Institutional Framework for EGPRS Development; Table 3.1. History of Moldova's Communication Interventions 327 $aTable 3.2. Communication Activity Plan Box 3.1. Stakeholder Recommendations Incorporated in the EGPRSP; Table 3.3. Decision Tool: Moldova's EGPRSP; 4 Accountability in Social Reform in Peru: The RECURSO Project; Box 4.1. Attitudes and Practices Resulting in Low-Level Equilibrium; Box 4.2. Defining Performance Standards; Table 4.1. Decision Tool: Peru's RECURSO Project; 5 The Country Assistance Strategy for the Philippines; Figure 5.1. CAS Engagement Strategy; Table 5.1. Decision Tool: Philippines CAS, FY 2006-08; 6 Reforming Public Procurement in the Philippines, FY 2006-08 327 $aFigure 6.1. Passage Timeline: Procurement Reform in the Philippines, 1998-2003 Figure 6.2. Various Parties' Perceptions of Procurement Reform; Table 6.1. Decision Tool: Philippines' Procurement Reform; Figure 6.3. Procurement Reform Targeting Strategies; Figure 6.4. The Media Campaign: Communication Strategy; 7 Implementing the Philippine Procurement Reform Law; Figure 7.1. Implementation Timeline: Procurement Reform in the Philippines, 2003-08; Figure 7.2. Public Attitudes toward the Procurement Reform Law; Figure 7.3. Public Support for Provisions of the Procurement Reform Law 327 $aFigure 7.4. Public Beliefs and Attitudes toward Corruption in Government Contracting Figure 7.5. Public Willingness to Take Action in Support of Reform; Table 7.1. Decision Tool: Procurement Reform Law Implementation, Internal Communications; Table 7.2. Decision Tool: Procurement Reform Law Implementation, External Communications; 8 The West African Gas Pipeline Project; Figure 8.1. WAGP Project Cycle and Risk Mitigation Measures; Box 8.1. Adequate Information/Communication and Consultations; Table 8.1. Decision Tool: West African Gas Pipeline Project 327 $aTable 8.2. Issues, Perceptions, and Expectations: Views from Stakeholders 330 $aStrategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and cou 410 0$aWorld Bank e-Library. 606 $aCommunication in economic development 606 $aCommunication in management 606 $aDecision making 606 $aStrategic planning 615 0$aCommunication in economic development. 615 0$aCommunication in management. 615 0$aDecision making. 615 0$aStrategic planning. 676 $a658.4/5 700 $aCabanero-Verzosa$b Cecilia$01105182 701 $aGarcia$b Helen R.$f1953-$01518993 801 0$bDLC 801 1$bDLC 801 2$bDLC 906 $aBOOK 912 $a9910780917103321 996 $aBuilding commitment to reform through strategic communication$93756853 997 $aUNINA