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010   $a9786612437304
010   $a1-4399-0017-5
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100   $a20081121d2009      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 12$aA new brand of business$b[electronic resource] $eCharles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /$fDouglas B. Ward
210   $aPhiladelphia $cTemple University Press$d2009
215   $a1 online resource (240 p.)
300   $aDescription based upon print version of record.
311   $a1-4399-0016-7 
311   $a1-4399-0015-9 
320   $aIncludes bibliographical references and index.
327   $aA new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research.
330   $aCharles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits.   In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed
606   $aMarketing research$zUnited States$xHistory
615  0$aMarketing research$xHistory.
676   $a658.8/3
700   $aWard$b Douglas B.$f1961-$01494080
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780904003321
996   $aA new brand of business$93717409
997   $aUNINA