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010   $a1-282-76142-0
010   $a9786612761423
010   $a981-4287-06-7
035   $a(CKB)2490000000001887
035   $a(EBL)731226
035   $a(OCoLC)671648611
035   $a(SSID)ssj0000425145
035   $a(PQKBManifestationID)12147601
035   $a(PQKBTitleCode)TC0000425145
035   $a(PQKBWorkID)10476861
035   $a(PQKB)11371718
035   $a(MiAaPQ)EBC731226
035   $a(WSP)00007442
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035   $a(CaPaEBR)ebr10422546
035   $a(CaONFJC)MIL276142
035   $a(EXLCZ)992490000000001887
100   $a20100728d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPerspectives on promotion and database marketing$b[electronic resource] $ethe collected works of Robert C Blattberg /$feditor, Greg M Allenby
210   $aSingapore $cWorld Scientific$d2010
215   $a1 online resource (332 p.)
300   $aDescription based upon print version of record.
311   $a981-4287-05-9 
320   $aIncludes bibliographical references.
327   $apt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
330   $aQuantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled
606   $aDatabase marketing
615  0$aDatabase marketing.
676   $a658.872
700   $aBlattberg$b Robert C.$f1942-$0321704
701   $aAllenby$b Greg M$g(Greg Martin),$f1956-$0503491
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780879903321
996   $aPerspectives on promotion and database marketing$93849600
997   $aUNINA