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181   $ctxt
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183   $acr
200 00$aCommunicator-in-chief$b[electronic resource] $ehow Barack Obama used new media technology to win the white house /$fedited by John Allen Hendricks and Robert E. Denton, Jr
210   $aLanham, MD $cLexington Books$dc2010
215   $a1 online resource (189 p.)
225 1 $aLexington studies in political communication
300   $aDescription based upon print version of record.
311   $a0-7391-4106-6 
311   $a0-7391-4105-8 
320   $aIncludes bibliographical references and index.
327   $aCommunicator-in-Chief; Contents; Tables; Preface; Acknowledgments; Chapter 01: Political Campaigns and Communicating with the Electorate in the Twenty-First Century; Chapter 02: Gadgets, Gismos, and the Web 2.0 Election; Chapter 03: "RT @BarackObama We just made history": Twitter and the 2008 Presidential Election; Chapter 04: Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 Campaign; Chapter 05: My Fellow Blogging Americans: Weblogs and the Race for the White House; Chapter 06: Obama and Obama Girl: YouTube, Viral Videos, and the 2008 Presidential Campaign
327   $aChapter 07: E-mail and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 08: Game ON: Video Games and Obama's Race to the White House; Chapter 09: Political Campaigns in the Twenty-First Century: Implications of New Media Technology; Bibliography; Index; About the Editors; About the Contributors
330   $aCommunicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.
410  0$aLexington studies in political communication.
606   $aPresidents$zUnited States$xElection$y2008
606   $aPolitical campaigns$zUnited States
606   $aCommunication in politics$zUnited States
606   $aMass media$xPolitical aspects$zUnited States
615  0$aPresidents$xElection
615  0$aPolitical campaigns
615  0$aCommunication in politics
615  0$aMass media$xPolitical aspects
676   $a324.973/0931
701   $aHendricks$b John Allen$0867002
701   $aDenton$b Robert E.$cJr.$0532290
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801  1$bMiAaPQ
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906   $aBOOK
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996   $aCommunicator-in-chief$93735304
997   $aUNINA