LEADER 04179nam 2200409 450 001 9910780755703321 005 20240112051725.0 010 $a9789275123683$b(electronic bk.) 010 $z9789275123676 035 $a(MiAaPQ)EBC30500503 035 $a(Au-PeEL)EBL30500503 035 $a(BIP)091122161 035 $a(EXLCZ)9926511782400041 100 $a20240112d2021 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHandbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance /$fPan American Health Organization 205 $aFirst edition. 210 1$aWashington, D.C. :$cPan American Health Organization,$d[2021] 210 4$dİ2021 215 $a1 online resource (65 pages) 311 08$aPrint version: Organization, Pan American Health Handbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance Bloomfield : Pan American Health Organization (PAHO),c2021 9789275123676 320 $aIncludes bibliographical references. 327 $aIntro -- Preface -- Acknowledgments -- Background -- Objectives -- Social-ecological model for behavior change -- Analysis of public campaigns -- Understanding people's behavior when acquiring antimicrobials -- Audiences -- Messages -- Strategies and activities -- Health education -- Dissemination through mass media -- Community activities and events -- Advocacy -- Communication channels and tools -- Monitoring and evaluation -- References -- Appendix A -- Example of a timeline for a public campaign and communication strategy on antimicrobial resistance -- Appendix B -- Key messages in PAHO and WHO public campaigns -- Appendix C -- PAHO and WHO campaign communication materials -- Appendix D -- Examples of scripts for PAHO radio spots -- Appendix E -- Example of a PAHO press release -- Appendix F -- Examples of questions to evaluate communication actions -- Appendix G -- Example of a communication strategy assessment. 330 8 $aThe acquisition of antimicrobials without a prescription is a global concern. This practice is thriving in countries that lack adequate legislation or where regulations are not properly enforced.The Pan American Health Organization (PAHO) and its member states in the Region of the Americas approved the Global Action Plan on Antimicrobial Resistance, which recognizes antimicrobial resistance as a threat to global public health that requires a multisectoral response.To tackle antimicrobial resistance, a worldwide change in behavior is needed in terms of how these drugs are used and acquired. National approaches are required to address the indiscriminate use and over-prescription of antimicrobials, and to enforce regulations on prescription and acquisition practices.The objective of this communication handbook is to help communication professionals and health program officials develop strategies to raise awareness and promote the importance of the appropriate use of antimicrobials among different stakeholders; raise public awareness about the importance of obtaining antimicrobials with a prescription in order to achieve multisectoral collaboration to ensure compliance with laws and regulations on this issue; and promote a change in behavior regarding the appropriate use and acquisition of antimicrobials by everyone involved.The target audiences for this handbook are the general population (including adolescents, children, and child caregivers/parents of children), healthcare professionals (including pharmacists and pharmacy staff), and various stakeholders (government officials, professional societies, medical organizations, the private sector, local leaders, and health-influencers, among others). 606 $aDrug resistance in microorganisms 615 0$aDrug resistance in microorganisms. 676 $a616.9041 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910780755703321 996 $aHandbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance$93710348 997 $aUNINA