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100   $a20081206d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aDomesticating the world$b[electronic resource] $eAfrican consumerism and the genealogies of globalization /$fJeremy Prestholdt
210   $aBerkeley $cUniversity of California Press$dc2008
215   $a1 online resource (289 p.)
225 1 $aCalifornia world history library ;$v6
300   $aDescription based upon print version of record.
311   $a0-520-25423-6 
311   $a0-520-25424-4 
320   $aIncludes bibliographical references and index.
327   $tFrontmatter -- $tContents -- $tIllustrations -- $tAcknowledgments -- $tIntroduction -- $t1. Similitude and Global Relationships: Self-Representation in Mutsamudu -- $t2. The Social Logics of Need: Consumer Desire in Mombasa -- $t3. The Global Repercussions of Consumerism: East African Consumers and Industrialization -- $t4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar -- $t5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar -- $t6. Picturesque Contradictions: Taxonomies of East Africa -- $tConclusion -- $tNotes -- $tSelected Bibliography -- $tIndex
330   $aThis book boldly unsettles the idea of globalization as a recent phenomenon-and one driven solely by Western interests-by offering a compelling new perspective on global interconnectivity in the nineteenth century. Jeremy Prestholdt examines East African consumers' changing desires for material goods from around the world in an era of sweeping social and economic change. Exploring complex webs of local consumer demands that affected patterns of exchange and production as far away as India and the United States, the book challenges presumptions that Africa's global relationships have always been dictated by outsiders. Full of rich and often-surprising vignettes that outline forgotten trajectories of global trade and consumption, it powerfully demonstrates how contemporary globalization is foreshadowed in deep histories of intersecting and reciprocal relationships across vast distances.
410  0$aCalifornia world history library ;$v6.
606   $aConsumer behavior$zAfrica, Eastern
606   $aGlobalization$zAfrica, Eastern
610   $a19th century.
610   $aafrica.
610   $aafrican consumers.
610   $acareer.
610   $acollege students.
610   $aconsumer demands.
610   $aconsumerism.
610   $aconsumption.
610   $aeast africa.
610   $aeconomic change.
610   $aengaging.
610   $aglobal politics.
610   $aglobal relationships.
610   $aglobalization.
610   $ahistorical.
610   $aindia.
610   $ainterconnectivity.
610   $amaterialism.
610   $amodern history.
610   $anonfiction.
610   $apolitical science.
610   $apolitics.
610   $apostcolonialism.
610   $asocial change.
610   $aunited states.
610   $awestern expansion.
610   $awestern interests.
610   $awestern world.
610   $aworld history.
610   $aworld trade.
615  0$aConsumer behavior
615  0$aGlobalization
676   $a339.4/709676
700   $aPrestholdt$b Jeremy$01504324
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780640203321
996   $aDomesticating the world$93733268
997   $aUNINA