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100   $a20090313d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aRhetorical aspects of discourse in present-day society$b[electronic resource] /$fedited by Lotte Dam, Lise-Lotte Holmgreen and Jeanne Strunck
210   $aNewcastle upon Tyne $cCambridge Scholars$d2008
215   $a1 online resource (425 p.)
300   $a"This volume is a selection of papers presented at the first conference on 'Rhetoric in Society' held at Aalborg University, Denmark, in November 2006."--Preface.
311   $a1-84718-659-9 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Rhetoric in political discourse -- pt. 2. Rhetoric in journalism discourse -- pt. 3. Rhetoric in organisational discourse.
330   $aSince antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t...
606   $aRhetoric$xSocial aspects$vCongresses
606   $aVerbal ability$xSocial aspects$vCongresses
606   $aCommunication in politics$vCongresses
606   $aBusiness communication$vCongresses
606   $aJournalism$xLanguage$vCongresses
615  0$aRhetoric$xSocial aspects
615  0$aVerbal ability$xSocial aspects
615  0$aCommunication in politics
615  0$aBusiness communication
615  0$aJournalism$xLanguage
676   $a302.224
701   $aDam$b Lotte$01515238
701   $aHolmgreen$b Lise-Lotte$01564301
701   $aStrunck$b Jeanne$01538340
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801  1$bMiAaPQ
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906   $aBOOK
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996   $aRhetorical aspects of discourse in present-day society$93833295
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