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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aRadio active$b[electronic resource] $eadvertising and consumer activism, 1935-1947
210   $aBerkeley $cUniversity of California Press$d2004
215   $a1 online resource (253 p.)
300   $aDescription based upon print version of record.
311   $a0-520-22372-1 
327   $aTables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; Index
330   $aRadio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.
606   $aBoycotts - United States - History
606   $aConsumer behavior - United States - History
606   $aRadio advertising-- United States-- History
606   $aAdvertising$2HILCC
606   $aCommerce$2HILCC
606   $aBusiness & Economics$2HILCC
615  4$aBoycotts - United States - History.
615  4$aConsumer behavior - United States - History.
615  4$aRadio advertising-- United States-- History.
615  7$aAdvertising
615  7$aCommerce
615  7$aBusiness & Economics
676   $a659.14/2/097309043
700   $aNewman$b Kathy M$01547491
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910780448903321
996   $aRadio active$93803901
997   $aUNINA