LEADER 05485nam 22010334a 450 001 9910780376603321 005 20230607214126.0 010 $a1-282-35635-6 010 $a9786612356353 010 $a0-520-92565-3 010 $a1-59734-735-3 024 7 $a10.1525/9780520925656 035 $a(CKB)111087027176526 035 $a(EBL)224312 035 $a(OCoLC)475930484 035 $a(SSID)ssj0000197789 035 $a(PQKBManifestationID)11189789 035 $a(PQKBTitleCode)TC0000197789 035 $a(PQKBWorkID)10161465 035 $a(PQKB)10372200 035 $a(StDuBDS)EDZ0000055863 035 $a(MiAaPQ)EBC224312 035 $a(OCoLC)70742545 035 $a(MdBmJHUP)muse30828 035 $a(DE-B1597)519789 035 $a(DE-B1597)9780520925656 035 $a(Au-PeEL)EBL224312 035 $a(CaPaEBR)ebr10051187 035 $a(CaONFJC)MIL235635 035 $a(EXLCZ)99111087027176526 100 $a20001121d2001 uy 0 101 0 $aeng 135 $aurnn#---|u||u 181 $ctxt 182 $cc 183 $acr 200 10$aMarianne in the market$b[electronic resource] $eenvisioning consumer society in fin-de-sie?cle France /$fLisa Tiersten 210 $aBerkeley $cUniversity of California Press$dc2001 215 $a1 online resource (337 p.) 300 $aDescription based upon print version of record. 311 0 $a0-520-22529-5 320 $aIncludes bibliographical references (p. 287-310) and index. 327 $tFront matter --$tContents --$tIllustrations --$tAcknowledgments --$tIntroduction --$t1. Marianne in the Department Store: Commercial Paris and the Civic Vision of the Republic --$t2. "The Mercantile Spirit of Our Epoch": The Aesthetic Crisis of the Republic --$t3. Being Bourgeois: The Rise of Aesthetic Individuality --$t4. Marketplace Modernism: Reinventing the Chic Parisienne --$t5. The Chic Interior: Marketplace Modernism in the Bourgeois Home --$t6. Consumer Citizenship and the Republicanization of the Market --$tConclusion --$tNotes --$tBibliography --$tIndex 330 $aIn the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism-advertisers, department store managers, fashion journalists, self-styled taste experts-addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women's presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals. 606 $aWomen consumers$zFrance$xHistory$y19th century 606 $aConsumption (Economics)$zFrance$xHistory$y19th century 606 $aMiddle class$zFrance$xHistory$y19th century 606 $aAesthetics, Modern$y19th century 610 $a19th century. 610 $aadvertising. 610 $aaesthetics. 610 $abourgeoisie. 610 $acapitalism. 610 $acommercialization. 610 $aconsumer culture. 610 $adepartment stores. 610 $adomesticity. 610 $aeconomics. 610 $aetiquette books. 610 $afashion. 610 $afemale bourgeois. 610 $afemale consumer. 610 $afemale morality. 610 $afrance. 610 $afrench culture. 610 $afrench republic. 610 $afrench women. 610 $agender roles. 610 $agender studies. 610 $agender. 610 $agood taste. 610 $ala belle epoque. 610 $anonfiction. 610 $arepublican. 610 $awomen. 610 $awomens studies. 615 0$aWomen consumers$xHistory 615 0$aConsumption (Economics)$xHistory 615 0$aMiddle class$xHistory 615 0$aAesthetics, Modern 676 $a339.4/7/0820944 700 $aTiersten$b Lisa$f1959-$0687249 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780376603321 996 $aMarianne in the market$91272862 997 $aUNINA