LEADER 03303nam 2200565 450 001 9910404105103321 005 20200520144314.0 010 $a3-11-057983-9 010 $a3-11-058086-1 024 7 $a10.1515/9783110580860 035 $a(CKB)4340000000249105 035 $a(MiAaPQ)EBC5314941 035 $a(DE-B1597)490082 035 $a(OCoLC)1023824069 035 $a(DE-B1597)9783110580860 035 $a(Au-PeEL)EBL5314941 035 $a(CaPaEBR)ebr11520643 035 $a(EXLCZ)994340000000249105 100 $a20180326h20182018 uy 0 101 0 $ager 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aFragmentierungen /$fherausgegeben von Matthias Jestaedt 210 1$aBerlin, [Germany] ;$aBoston, [Massachusetts] :$cDe Gruyter,$d2018. 210 4$d©2018 215 $a1 online resource (579 pages) 225 1 $aVero?ffentlichungen der Vereinigung der Deutschen Staatsrechtslehrer ;$vBand 77 311 $a3-11-057957-X 320 $aIncludes bibliographical references. 327 $tFrontmatter -- $tInhalt -- $tJahrestagung 2017 -- $tFragmentierungen: I. Kontexte der Demokratie -- $tErster Beratungsgegenstand: Kontexte der Demokratie: Parteien, Medien und Sozialstrukturen -- $t1. Referat von Indra Spiecker genannt Döhmann, Frankfurt a.M. -- $t2. Referat von Stefan Magen, Bochum -- $t3. Aussprache und Schlussworte -- $tZweiter Beratungsgegenstand: Kontexte der Demokratie: Herrschaftsausübung in Arbeitsteilung -- $tReferat von Andreas Kley, Zürich -- $tReferat von Stephan Kirste, Salzburg -- $t3. Aussprache und Schlussworte -- $tII. Fragmentierungen im Öffentlichen Recht -- $tDritter Beratungsgegenstand: Fragmentierungen im Öffentlichen Recht: Diskursvergleich im internationalen und nationalen Recht -- $t1. Referat von Stefan Griller, Salzburg -- $t2. Referat von Uwe Kischel, Greifswald -- $t3. Aussprache und Schlussworte -- $tVierter Beratungsgegenstand: Fragmentierungen im Öffentlichen Recht: Diskursvergleich im Verfassungs- und Verwaltungsrecht -- $tReferat von Olivier Jouanjan, Paris -- $tReferat von Franz Reimer, Gießen -- $t3. Aussprache und Schlussworte -- $tVerzeichnis der Rednerinnen und Redner -- $tVerzeichnis der Mitglieder der Vereinigung der Deutschen Staatsrechtslehrer e.V. -- $tSatzung 330 $aDieser Band enthält die Referate und Diskussionen der Tagung der Deutschen Staatsrechtslehrer in Saarbrücken vom 4.-7. Oktober 2017. 330 $aThis volume includes lectures and discussion from the Conference of the Association of German Professors of Constitutional Law in Saarbrücken, 4-7 October 2017 410 0$aVero?ffentlichungen der Vereinigung der Deutschen Staatsrechtslehrer ;$vBand 77. 606 $aPublic law$zGermany$vCongresses 606 $aConstitutional law$zGermany$vCongresses 608 $aElectronic books. 615 0$aPublic law 615 0$aConstitutional law 676 $a342.43 700 $aSpiecker gen. Döhmann$b Indra, $4aut$4http://id.loc.gov/vocabulary/relators/aut$0996847 702 $aJestaedt$b Matthias 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910404105103321 996 $aFragmentierungen$92285867 997 $aUNINA LEADER 04044nam 22006134a 450 001 9910780309603321 005 20230617033432.0 010 $a1-280-34594-2 010 $a9786610345946 010 $a0-471-66383-2 035 $a(CKB)111090425023732 035 $a(EBL)184333 035 $a(OCoLC)614841444 035 $a(SSID)ssj0000132847 035 $a(PQKBManifestationID)11145731 035 $a(PQKBTitleCode)TC0000132847 035 $a(PQKBWorkID)10039593 035 $a(PQKB)10662205 035 $a(MiAaPQ)EBC184333 035 $a(Au-PeEL)EBL184333 035 $a(CaPaEBR)ebr10114100 035 $a(CaONFJC)MIL34594 035 $a(EXLCZ)99111090425023732 100 $a20031113d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCRM unplugged$b[electronic resource] $ereleasing CRM's strategic value /$fPhilip Bligh, Douglas Turk 210 $aHoboken, N.J. $cWiley$dc2004 215 $a1 online resource (225 p.) 300 $aDescription based upon print version of record. 311 $a0-471-48304-4 320 $aIncludes bibliographic references and index. 327 $aCRM Unplugged Releasing CRM's Strategic Value; About the Authors; Contents; Foreword; Preface; Acknowledgments; 1 A New, More Strategic Approach to CRM; Industry Leaders Show the Way; A Clearer Definition of CRM Is Required; Three Lessons from Leaders; Key Points; 2 A Review of CRM Failures; What Went Wrong with CRM; CRM Contributes to a Scary Halloween for Hershey; Why CRM Projects Fail; Key Points; 3 Strategy First: Aligning CRM with Company Strategy; Using an Analytical Framework for Defining Strategy; Distinguishing Competitive Advantage from Other Types of Benefits 327 $aHow Competitive Advantage Manifests Itself in OperationsIdentify CRM Initiatives That Fortify Competitive Advantage; Key Points; 4 Customer Intelligence: The Science of Customer Insight; How Harrah's Used Customer Insight to Turn the Tables on the Gaming Industry; Seven Dimensions of Customer Insight; Define a Scientific Process for Leveraging Customer Insight; Building Blocks Required to Implement a Customer Insight Infrastructure; Key Points; 5 Demand Visibility and Response; Demand Visibility; Best Practices for Increased Visibility; Responding to Market Demand 327 $aBest Practices for Demand ResponsivenessScience of Revenue Management; Power of Pricing; Key Points; 6 An Enterprise-Wide Approach to CRM; What Is Customer Strategy and How Does It Help?; How Customer Strategy Relates to Corporate and Functional Strategy; Key Components of an Effective Customer Strategy; Enterprise Marketing Management: How Customer Strategy Integrates with Marketing Strategy; Key Points; 7 Implementing CRM Successfully; Implementation Guidelines for Success; Key Points; Epilogue: The Future of CRM; New Marketing Approaches 327 $aUnderstanding Financial Metrics Related to CustomersNew Management Approaches Based on Predictive Analysis; Continuous Optimization of Operations; Leveraging Emerging and Specialized Technologies; Harnessing the Benefits of Outsourcing; Index 330 $aBuilding and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. 606 $aCustomer relations$xManagement 606 $aCustomer relations$xManagement$xData processing 615 0$aCustomer relations$xManagement. 615 0$aCustomer relations$xManagement$xData processing. 676 $a658.8/12 700 $aBligh$b Philip$01574656 701 $aTurk$b Douglas$01574657 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780309603321 996 $aCRM unplugged$93851053 997 $aUNINA