LEADER 02447nam 2200613 a 450 001 9910780307403321 005 20230617021408.0 010 $a0-8389-9858-5 035 $a(CKB)111090425045196 035 $a(EBL)218933 035 $a(OCoLC)58651737 035 $a(SSID)ssj0000191900 035 $a(PQKBManifestationID)11156839 035 $a(PQKBTitleCode)TC0000191900 035 $a(PQKBWorkID)10186532 035 $a(PQKB)11604155 035 $a(MiAaPQ)EBC3001659 035 $a(MiAaPQ)EBC218933 035 $a(Au-PeEL)EBL3001659 035 $a(CaPaEBR)ebr10194707 035 $a(OCoLC)929146348 035 $a(Au-PeEL)EBL218933 035 $a(EXLCZ)99111090425045196 100 $a20030709d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLibraries, mission & marketing$b[electronic resource] $ewriting mission statements that work /$fLinda K. Wallace 210 $aChicago $cAmerican Library Association$dc2004 215 $a1 online resource (89 p.) 300 $aDescription based upon print version of record. 311 $a0-8389-0867-5 320 $aIncludes bibliographical references (p. 77-78) and index. 327 $aPutting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. 330 $aDesigned to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. 606 $aLibraries$xAims and objectives 606 $aMission statements 606 $aLibrary planning 606 $aLibraries$xMarketing 615 0$aLibraries$xAims and objectives. 615 0$aMission statements. 615 0$aLibrary planning. 615 0$aLibraries$xMarketing. 676 $a027 700 $aWallace$b Linda K$01462529 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780307403321 996 $aLibraries, mission & marketing$93671550 997 $aUNINA