LEADER 02803nam  2200721   450 
001 9910780284203321
005 20230601234452.0
010   $a0-19-770335-6
010   $a1423763165
010   $a1-280-48216-8
010   $a1-60256-771-9
010   $a1-4237-6316-5
010   $a0-19-534866-4
035   $a(CKB)111086906269252
035   $a(EBL)279511
035   $a(OCoLC)437175129
035   $a(SSID)ssj0000198126
035   $a(PQKBManifestationID)12056625
035   $a(PQKBTitleCode)TC0000198126
035   $a(PQKBWorkID)10161775
035   $a(PQKB)10529828
035   $a(Au-PeEL)EBL4701709
035   $a(CaPaEBR)ebr11273259
035   $a(OCoLC)935261833
035   $a(MiAaPQ)EBC4701709
035   $a(EXLCZ)99111086906269252
100   $a20161013h20032003  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe marketing power of emotion /$fJohn O'Shaughnessy, Nicholas Jackson O'Shaughnessy
210  1$aNew York, New York :$cOxford University Press,$d2003.
210  4$dİ2003
215   $a1 online resource (283 p.)
300   $aIncludes index.
311   $a0-19-515056-2 
320   $aIncludes bibliographical references (p. [247]-260) and index.
327   $aMachine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261.
330   $aThis work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
606   $aConsumer behavior
606   $aConsumers$xPsychology
606   $aMarketing$xPsychological aspects
606   $aAdvertising$xPsychological aspects
606   $aDecision making$xPsychological aspects
606   $aEmotions$xEconomic aspects
615  0$aConsumer behavior.
615  0$aConsumers$xPsychology.
615  0$aMarketing$xPsychological aspects.
615  0$aAdvertising$xPsychological aspects.
615  0$aDecision making$xPsychological aspects.
615  0$aEmotions$xEconomic aspects.
676   $a658.8/342
700   $aO'Shaughnessy$b John$f1927-2023,$01531382
702   $aO'Shaughnessy$b Nicholas J.$f1954-
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780284203321
996   $aThe marketing power of emotion$93816223
997   $aUNINA