LEADER 05392nam 22007214a 450 001 9910780272703321 005 20230120003849.0 010 $a1-282-28476-2 010 $a9786612284762 010 $a0-08-050045-5 035 $a(CKB)111086906316344 035 $a(EBL)453112 035 $a(OCoLC)162595849 035 $a(SSID)ssj0000290652 035 $a(PQKBManifestationID)11213749 035 $a(PQKBTitleCode)TC0000290652 035 $a(PQKBWorkID)10230411 035 $a(PQKB)11114993 035 $a(MiAaPQ)EBC453112 035 $a(Au-PeEL)EBL453112 035 $a(CaPaEBR)ebr10329602 035 $a(CaONFJC)MIL228476 035 $a(OCoLC)466444055 035 $a(EXLCZ)99111086906316344 100 $a20021010d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness modeling and data mining$b[electronic resource] /$fDorian Pyle 210 $aAmsterdam ;$aBoston $cMorgan Kaufmann Publishers$dc2003 215 $a1 online resource (721 p.) 225 1 $aThe Morgan Kaufmann Series in Data Management Systems 300 $aDescription based upon print version of record. 311 $a1-55860-653-X 320 $aIncludes bibliographical references (p. 665-671) and index. 327 $aFront Cover; Business Modeling and Data Mining; Copyright Page; Contents; Preface; Part I: A Map of the Territory; Chapter 1. The World, Knowledge, and Models; 1.1 The Nature of the World; 1.2 Systems; 1.3 The Structure of Knowledge; 1.4 Changing Knowledge Structures; 1.5 Summary; Supplemental Material; Chapter 2. Translating Experience; 2.1 Mining and Ideas; 2.2 Systems of the World; 2.3 Strategies and Tactics; 2.4 Summary; Chapter 3. Modeling and Mining: Putting It Together; 3.1 Problems; 3.2 Data about the World; 3.3 Hypotheses: Explaining Data; 3.4 Making Decisions; 3.5 Deciding 327 $a3.6 SummaryPart II: Business Modeling; Chapter 4. What Is a Model?; 4.1 Introduction to Data, Information, and Knowledge; 4.2 An Observer's Guide to Models; 4.3 Modeling as an Activity; 4.4 Summary; Chapter 5. Framing Business Models; 5.1 Setting a Frame; 5.2 Objectives: Getting your Bearings; 5.3 Problems and Decisions; 5.4 Modeling Situations: Connecting the Decision to a Worldview; 5.5 Options: Assessing the Possible; 5.6 Expectations: Assessing the Future; 5.7 Final Alignment; 5.8 Mapping the Problem Frame; 5.9 Summary; 5.10 Explanation of the Decision Map; 5.11 Risk Calculations 327 $aChapter 6. Getting the Right Model6.1 Interactive Exploration of the Territory; 6.2 Modeling the Business Situation Using Metaphors; 6.3 Exploration Tools; 6.4 The Business Case; 6.5 The Reality: ""What Can You Do with My Data?""; 6.6 Summary; Chapter 7. Getting the Model Right; 7.1 Finding Data to Mine; 7.2 Using Data; 7.3 Summary; Chapter 8. Deploying the Model; 8.1 Modifying Business Processes; 8.2 Motivation for Success; 8.3 Impad of Model Types; 8.4 Summary; Part III: Data Mining; Chapter 9. Getting Started; 9.1 Looking at Data; 9.2 First Steps in Preparation: The Assay 327 $a9.3 Basic Feature Extraction9.4 Surveying Data; 9.5 Summary; Chapter 10. What Mining Tools Do; 10.1 Data Mining Algorithms; 10.2 Tools and Toolsets; 10.3 Summary; Chapter 11. Getting the Initial Model: Basic Practices of Data Mining; 11.1 Preparing to Stay Honest; 11.2 Addressing the Data; 11.3 Modeling to Understand; 11.4 Modeling to Classify; 11.5 Modeling to Predict; 11.6 Summary; Supplemental Material; Chapter 12. Improving the Mined Model; 12.1 Learning from Errors; 12.2 Improving Model Quality, Solving Problems; 12.3 Summary; Chapter 13. Deploying the Mined Model 327 $a13.1 Deploying Explanatory Models13.2 Novelty, and Keeping the Model Working; 13.3 Deployed Model Form; 13.4 Summary; Part IV: Methodology; Chapter 14. Methodology; 14.1 Structure of the Methodologies; 14.2 Using the Methodology; 14.3 Caveats!; MII Modeling Methodology; MIII Mining Methodology; Resources; Index 330 $aBusiness Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and det 410 4$aThe Morgan Kaufmann Series in Data Management Systems 606 $aBusiness$xData processing$xManagement 606 $aData mining 606 $aDatabase management 606 $aInformation resources management 606 $aManagement information systems 615 0$aBusiness$xData processing$xManagement. 615 0$aData mining. 615 0$aDatabase management. 615 0$aInformation resources management. 615 0$aManagement information systems. 676 $a006.3 700 $aPyle$b Dorian$0117719 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780272703321 996 $aBusiness modeling and data mining$93731647 997 $aUNINA