LEADER 03937nam 22007092 450 001 9910780250103321 005 20151005020622.0 010 $a1-107-12450-6 010 $a0-511-01997-1 010 $a1-280-41929-6 010 $a0-511-17650-3 010 $a0-511-15737-1 010 $a0-511-30449-8 010 $a0-511-61352-0 010 $a0-511-04444-5 035 $a(CKB)111087027189940 035 $a(EBL)202234 035 $a(OCoLC)52498668 035 $a(SSID)ssj0000272466 035 $a(PQKBManifestationID)11210291 035 $a(PQKBTitleCode)TC0000272466 035 $a(PQKBWorkID)10304981 035 $a(PQKB)11744206 035 $a(UkCbUP)CR9780511613524 035 $a(MiAaPQ)EBC202234 035 $a(Au-PeEL)EBL202234 035 $a(CaPaEBR)ebr10019061 035 $a(CaONFJC)MIL41929 035 $a(EXLCZ)99111087027189940 100 $a20090914d2002|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe winning message $ecandidate behavior, campaign discourse, and democracy /$fAdam F. Simon$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2002. 215 $a1 online resource (xvi, 181 pages) $cdigital, PDF file(s) 225 1 $aCommunication, society and politics 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a0-521-00191-9 311 $a0-521-80733-6 320 $aIncludes bibliographical references (p. 171-176) and index. 327 $aCover; Half-title; Series-title; Title; Copyright; Dedication; Contents; Figures; Tables; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Dialogue: A Standard for Campaign Discourse; CHAPTER 3 Understanding Campaigns: Background, Theory, and Methods; CHAPTER 4 The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns; CHAPTER 5 Duck or Punch? Dialogue in a California Gubernatorial Election; CHAPTER 6 Dialogue and Its Effects in Contemporary American Elections; CHAPTER 7 Explaining and Predicting the Occurrence of Dialogue 327 $aCHAPTER 8 Conclusion: Toward More Substantive Campaign DiscourseAppendix A Analysis of the Model of Campaigns in Mass Elections; Appendix B Experimental Procedures; References; Index 330 $aThis study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires. 410 0$aCommunication, society and politics. 606 $aPolitics, Practical$zUnited States 606 $aPolitical participation$zUnited States 606 $aPolitical campaigns$zUnited States 607 $aUnited States$xPolitics and government 615 0$aPolitics, Practical 615 0$aPolitical participation 615 0$aPolitical campaigns 676 $a324.7/0973 700 $aSimon$b Adam F.$f1965-$01469762 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910780250103321 996 $aThe winning message$93687159 997 $aUNINA