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010   $a1-281-77028-0
010   $a9786611770280
010   $a0-8144-2779-0
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035   $a(OCoLC)475962503
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035   $a(OCoLC)935902670
035   $a(EXLCZ)99111087027964262
100   $a20030604d2004      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aFranchising & licensing$b[electronic resource] $etwo powerful ways to grow your business in any economy /$fAndrew J. Sherman
205   $a3rd ed.
210   $aNew York $cAMACOM$dc2004
215   $a1 online resource (448 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-7222-2 
320   $aIncludes bibliographical references and index.
327   $aPreliminaries; Contents; 1 Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams; 2 The Foundation of Franchising; 3 Developing the Operations and Training Programs; 4 Developing System Standards and Enforcing Quality Control; 5 Federal and State Regulation of Franchising; 6 Compliance; 7 Structuring Franchise Agreements, Area Development Agreements, and Related Documents; 8 Protecting the Intellectual Property of the Franchise System; 9 Managing Disputes; 10 Developing Sales and Marketing Plans; 11 Taking Your Franchise Program Overseas
327   $a12 Business and Strategic Planning for the Growing Franchisor 13 Capital Formation Strategies; 14 Management and Leadership Issues in Building a Successful Franchising Organization; 15 The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues; 16 Special Issues in Mergers and Acquisitions; 17 Managing the Transfer and Renewal Process; 18 Strategic and Structural Alternatives to Franchising; 19 Structuring Licensing Programs and Agreements; 20 Joint Ventures and Strategic Alliances; Appendix. Resource Directory; Index
330   $aFully revised, completely updated, and still the definitive guide to these great business strategies.
606   $aFranchises (Retail trade)$zUnited States
606   $aLicense agreements$zUnited States
615  0$aFranchises (Retail trade)
615  0$aLicense agreements
676   $a658.8/708
700   $aSherman$b Andrew J$01486880
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780227103321
996   $aFranchising & licensing$93787999
997   $aUNINA