LEADER 05425oam 2200769I 450 001 9910780221803321 005 20230617030412.0 010 $a1410609367 010 $a1-135-62204-3 010 $a1-283-65650-7 010 $a1-282-37480-X 010 $a9786612374807 010 $a1-4106-0936-7 024 7 $a10.4324/9781410609366 035 $a(CKB)111087027891112 035 $a(EBL)335586 035 $a(OCoLC)437204738 035 $a(SSID)ssj0000230147 035 $a(PQKBManifestationID)11227617 035 $a(PQKBTitleCode)TC0000230147 035 $a(PQKBWorkID)10177697 035 $a(PQKB)10729013 035 $a(MiAaPQ)EBC335586 035 $a(Au-PeEL)EBL335586 035 $a(CaPaEBR)ebr10227400 035 $a(CaONFJC)MIL396900 035 $a(OCoLC)53971485 035 $a(EXLCZ)99111087027891112 100 $a20180706d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe psychology of entertainment media $eblurring the lines between entertainment and persuasion /$fedited by L.J. Shrum 210 1$aMahwah, N.J. :$cLawrence Erlbaum,$d2004. 215 $a1 online resource (363 p.) 225 1 $aAdvertising and consumer psychology 300 $aDescription based upon print version of record. 311 $a0-8058-4641-7 320 $aIncludes bibliographical references and index. 327 $aFront Cover; The Psychology of Entertainment Media; Copyright Page; Contents; About the Authors; Preface; 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media: L. J. Shrum; Part I: Embedding Promotions Within Programs: Subliminal Embeds and ProductPlacements; 2. Beyond Gizmo Subliminality: Matthew Hugh Erdelyi and Diane M. Zizak; 3. Product Placement: The Nature of the Practice and Potential Avenues of Inquiry: John A. McCarty 327 $a4. Product Placements: How to Measure Their Impact: Sharmistha Law and Kathryn A. Braun-LaTour5. Mental Models for Brand Placement: Moonhee Yang, Beverly Roskos-Ewoldsen, and David R.Roskos-Ewoldsen; 6. Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy: Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc; 7. The "Delicious Paradox": Preconscious Processing of Product Placements by Children: Susan Auty and Charlie Lewis; Part II: The Programs Between The Ads: The Persuasive Power of Entertainment Fiction and Narrative 327 $a8. Pictures, Words, and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments: Robert S. Wyer, Jr. and Rashmi Adaval9. The Power of Fiction: Determinants and Boundaries: Melanie C. Green, Jennifer Garst, and Timothy C. Brock; 10. A Process Model of Consumer Cultivation: The Role of Television Is a Function of the Type of Judgment: L. J. Shrum, James E. Burroughs, and Aric Rindfleisch; 11. Paths From Television Violence to Aggression: Reinterpreting the Evidence: George Comstock 327 $a12. Between the Ads: Effects of Nonadvertising TV Messages on Consumption Behavior: Maria Kniazeva13. Media Factors That Contribute to a Restrictionof Exposure to Diversity: David W. Schumann; Part III: Individual Differences in Media Usage and Their Role as Mediators and Moderators of Media Effects; 14. The Need for Entertainment Scale: Timothy C. Brock and Stephen D. Livingston; 15. People and "Their" Television Shows: An Overview of Television Connectedness: Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler 327 $a16. The Interplay Among Attachment Orientation, Idealized Media Images of Women, and Body Dissatisfaction: A Social Psychological Analysis: Dara N. Greenwood and Paula R. Pietromonaco17. Marketing Through Sports Entertainment: A Functional Approach: Scott Jones, Colleen Bee, Rick Burton, and Lynn R. Kahle; 18. Sensation Seeking and the Consumption of Televised Sports: Stephen R. McDaniel; Author Index; Subject Index 330 $aThe Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.The collection covers three broad areas:the potential effects of embedding promotions within entertainment media content;t 410 0$aAdvertising and consumer psychology. 606 $aSubliminal advertising 606 $aAdvertising$xPsychological aspects 606 $aMass media$xPsychological aspects 606 $aPersuasion (Psychology) 606 $aManipulative behavior 615 0$aSubliminal advertising. 615 0$aAdvertising$xPsychological aspects. 615 0$aMass media$xPsychological aspects. 615 0$aPersuasion (Psychology) 615 0$aManipulative behavior. 676 $a659.1/01/9 701 $aShrum$b L. J$01538157 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780221803321 996 $aThe psychology of entertainment media$93787949 997 $aUNINA