LEADER 04675oam 2200697I 450 001 9910780221503321 005 20230207223230.0 010 $a1-135-62455-0 010 $a1-135-62456-9 010 $a1-283-24122-6 010 $a9786613241221 010 $a1-4106-0959-6 024 7 $a10.4324/9781410609595 035 $a(CKB)111087027890086 035 $a(EBL)335485 035 $a(OCoLC)437204679 035 $a(SSID)ssj0000148001 035 $a(PQKBManifestationID)11150083 035 $a(PQKBTitleCode)TC0000148001 035 $a(PQKBWorkID)10016042 035 $a(PQKB)11241286 035 $a(MiAaPQ)EBC335485 035 $a(Au-PeEL)EBL335485 035 $a(CaPaEBR)ebr10225338 035 $a(CaONFJC)MIL324122 035 $a(OCoLC)53975208 035 $a(EXLCZ)99111087027890086 100 $a20180706d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aEntertainment-education and social change $ehistory, research, and practice /$fedited by Arvind Singhal. [and others] 210 1$aMahwah, N.J. :$cLawrence Erlbaum Associates,$d2004. 215 $a1 online resource (481 p.) 225 1 $aRoutledge Communication Series 300 $aDescription based upon print version of record. 311 $a0-8058-4553-4 311 $a0-8058-4552-6 320 $aIncludes bibliographical references and indexes. 327 $aBook Cover; Title; Copyright; Contents; Preface; List of Tables, Figures, and Photos; I: History and Theory; 1 The Status of Entertainment-Education Worldwide; 2 A History of Entertainment-Education, 1958-2000; 3 Entertainment-Education as a Public Health Intervention; 4 The Origins of Entertainment-Education; 5 Social Cognitive Theory for Personal and Social Change by Enabling Media; 6 Celebrity Identification in Entertainment-Education; 7 The Theory Behind Entertainment-Education; II: Research and Implementation; 8 No Short Cuts in Entertainment-Education: Designing Soul City Step-by-Step 327 $a9 Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia10 Evolution of an E-E Research Agenda; 11 Working With Daytime and Prime-Time Television Shows in the United States to Promote Health; 12 Entertainment-Education Television Drama in the Netherlands; 13 Entertainment-Education Programs of the BBC and BBC World Service Trust; 14 Social Merchandizing in Brazilian Telenovelas; 15 Delivering Entertainment-Education Health Messages Through the Internet to Hard-to-Reach U.S. Audiences in the Southwest; III: Entertainment-Education Interventions and Their Outcomes 327 $a16 Entertainment-Education in the Middle East: Lessons From the Egyptian Oral Rehydration Therapy Campaign17 The Turkish Family Health and Planning Foundation's Entertainment-Education Campaign; 18 Cartoons and Comic Books for Changing Social Norms: Meena, the South Asian Girl; 19 Air Cover and Ground Mobilization: Integrating Entertainment-Education Broadcasts With Community Listening and Service Delivery in India; 20 Entertainment-Education Through Participatory Theater: Freirean Strategies for Empowering the Oppressed; 21 Soap Operas and Sense-Making: Mediations and Audience Ethnography 327 $a22 Entertainment-Education and Participation: Applying Habermas to a Population Program in NepalEpilogue; About the Authors; Author Index; Subject Index 330 $aEntertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientat 410 0$aRoutledge Communication Series 606 $aTelevision soap operas$xSocial aspects$zDeveloping countries 606 $aTelevision in education$zDeveloping countries 606 $aRadio in education$zDeveloping countries 615 0$aTelevision soap operas$xSocial aspects 615 0$aTelevision in education 615 0$aRadio in education 676 $a791.45/6 701 $aSinghal$b Arvind$f1962-$0144251 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a9910780221503321 996 $aEntertainment-education and social change$93787946 997 $aUNINA