LEADER 03726nam 2200637Ia 450 001 9910780156803321 005 20230207223037.0 010 $a1-280-47652-4 010 $a9786610476527 010 $a1-84150-872-1 035 $a(CKB)111056486992570 035 $a(EBL)282981 035 $a(OCoLC)70754483 035 $a(SSID)ssj0000099484 035 $a(PQKBManifestationID)11132962 035 $a(PQKBTitleCode)TC0000099484 035 $a(PQKBWorkID)10010883 035 $a(PQKB)11709106 035 $a(MiAaPQ)EBC282981 035 $a(Au-PeEL)EBL282981 035 $a(CaPaEBR)ebr10023464 035 $a(CaONFJC)MIL47652 035 $a(OCoLC)52044855 035 $a(EXLCZ)99111056486992570 100 $a20020408d2000 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvertising and identity in Europe$b[electronic resource] $ethe I of the beholder /$fedited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner 210 $aBristol ;$aPortland, OR $cIntellect$d2000 215 $a1 online resource (146 p.) 300 $aDescription based upon print version of record. 311 $a1-84150-037-2 320 $aIncludes bibliographical references. 327 $aPreliminaries; Contents; Acknowledgements; Preface; 1 Image and Spanish Country of Origin Effect; 2 Supra-Nationality and Sub-Nationality in Spanish Advertising; 3 'Danes don't tell lies': On the Place of 'Made In' Advertising in a Post- National Trading Environment; 4 Rhetorical Devices In Television Advertising; 5 Voices with or without Faces: Address and Reader Participation in Recent French Magazine Advertising; 6 What makes a Promotional Brochure Persuasive?: A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures 327 $a7 This is your Lifestyle: Self-Identity and Coherence in some English and Spanish Advertisements8 The Dull, the Conventional and the Sexist: Portuguese Wine Advertising; 9 Spreading the Word and Sticking Your Tongue Out: The Dual Rhetoric of Language Advertising in Catalan; 10 Discovering Advertising; 11 Whose Prize is it Anyway?: Press Coverage of the 1998 Nobel Prize-Winner for Literature; 12 Nation and Nostalgia: The Place of Advertising in Popular Fictions; 13 Beyond the Modern and the Postmodern: European Soap Operas and their Adverts 327 $a14 Fools, Philosophers and Fanatics: Modes of Masculinity in World Cup-Related Advertising 330 $aAs European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising, in terms of culture and of business, across the national boundaries of Europe. With examples from Siberia to the Iberian Peninsula, chapters explore the different constructions of regional, national, social and sexual identities exploited by advertisers to render their messages effective. They also cons 606 $aAdvertising$xSocial aspects$zEurope 606 $aIdentity (Psychology)$zEurope 615 0$aAdvertising$xSocial aspects 615 0$aIdentity (Psychology) 676 $a659.1042094 676 $a659.1094 701 $aCannon$b Jackie$01534312 701 $aBaubeta$b Patricia Anne Odber de$f1953-$0309075 701 $aWarner$b Ian Robin$f1940-$01534313 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780156803321 996 $aAdvertising and identity in Europe$93781747 997 $aUNINA