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035   $a(PQKBTitleCode)TC0000284155
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100   $a20010523d2002      uy             0
101 0 $aeng
135   $aurzn||||||
181   $ctxt
182   $cc
183   $acr
200 12$aA Short course in international marketing blunders$b[electronic resource] $emistakes made by companies that should have known better /$fMichael White
210   $aNovato, CA $cWorld Trade Press$d2002
215   $ax, 182 p
225 1 $aThe Short course in international trade series
225  4$aThe short course in international trade series
300   $aTitle from title screen.
311   $a1-885073-60-7 
320   $aIncludes bibliographical references.
410  0$aShort course in international trade series.
606   $aExport marketing
606   $aInternational business enterprises$xManagement
606   $aBusiness failures
615  0$aExport marketing.
615  0$aInternational business enterprises$xManagement.
615  0$aBusiness failures.
676   $a658.8/48
700   $aWhite$b Michael$f1951-$028398
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780125603321
996   $aA Short course in international marketing blunders$93686394
997   $aUNINA