LEADER 04929nam 2200757 a 450 001 9910780057703321 005 20210827023042.0 010 $a1-4008-2345-5 010 $a9786612753947 010 $a1-282-75394-0 010 $a1-4008-1202-X 024 7 $a10.1515/9781400823451 035 $a(CKB)111056486498158 035 $a(EBL)581603 035 $a(OCoLC)700688617 035 $a(SSID)ssj0000117104 035 $a(PQKBManifestationID)11128202 035 $a(PQKBTitleCode)TC0000117104 035 $a(PQKBWorkID)10042190 035 $a(PQKB)11297844 035 $a(SSID)ssj0000434074 035 $a(PQKBManifestationID)12142265 035 $a(PQKBTitleCode)TC0000434074 035 $a(PQKBWorkID)10395133 035 $a(PQKB)11572565 035 $a(OCoLC)614656992 035 $a(MdBmJHUP)muse36139 035 $a(DE-B1597)446242 035 $a(OCoLC)979628983 035 $a(DE-B1597)9781400823451 035 $a(Au-PeEL)EBL581603 035 $a(CaPaEBR)ebr10031940 035 $a(CaONFJC)MIL275394 035 $a(MiAaPQ)EBC581603 035 $a(EXLCZ)99111056486498158 100 $a19990720d2000 uy 0 101 0 $aeng 135 $aurnn#---|u||u 181 $ctxt 182 $cc 183 $acr 200 10$aCampaign talk$b[electronic resource] $ewhy elections are good for us /$fRoderick P. Hart 205 $aCourse Book 210 $aPrinceton, N.J. $cPrinceton University Press$dc2000 215 $a1 online resource (326 p.) 300 $aDescription based upon print version of record. 311 0 $a0-691-09282-6 311 0 $a0-691-00126-X 320 $aIncludes bibliographical references (p. 269-298) and index. 327 $tFront matter --$tContents --$tList of Figures --$tList of Tables --$tPreface --$tCHAPTER 1. Campaign Questions --$tCHAPTER 2. Campaign Language --$tCHAPTER 3. Campaign Evolution --$tCHAPTER 4. Campaign Functions --$tCHAPTER 5. Campaign Forums --$tCHAPTER 6. The Political Voice --$tCHAPTER 7. The Media's Voice --$tCHAPTER 8. The People's Voice --$tCHAPTER 9. Campaign Reflections --$tAPPENDIX 1. DICTION: The Text-Analysis Program --$tAPPENDIX 2. Statistical Notes --$tAPPENDIX 3. Sampling Details --$tNotes --$tIndex 330 $aRoderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. Hart comes to his conclusions by using DICTION, a computer program that has enabled him to unearth substantive data, such as the many subtle shifts found in political language, over the past fifty years. This approach yields a rich variety of insights, including empirically based explanations of impressions created by political candidates. For example, in 1996 Bill Clinton successfully connected with voters by using many human-interest words--"you," "us," "people," "family." Bob Dole, however, alienated the public and even undermined his own claims of optimism by using an abundance of denial words--"can't," "shouldn't," "couldn't." Hart also tracks issue buzzwords such as "Medicare" to show how candidates and voters define and readjust their positions throughout the campaign dialogue. In the midst of today's increased media hype surrounding elections, Americans and the candidates they elect do seem to be listening to each other--as much as they did in years gone by. Hart's wide-ranging, objective investigation upends many of our stereotypes about political life and presents a new, more bracing, understanding of contemporary electoral behavior. 606 $aPolitical oratory$zUnited States 606 $aPolitical campaigns$zUnited States 606 $aElections$zUnited States 615 0$aPolitical oratory 615 0$aPolitical campaigns 615 0$aElections 676 $a324.7/01/4 700 $aHart$b Roderick P$0524843 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780057703321 996 $aCampaign talk$93674531 997 $aUNINA