LEADER 04302oam 2200661I 450 001 9910779997003321 005 20230126203329.0 010 $a1-134-09114-1 010 $a0-415-82883-X 010 $a0-203-36630-1 010 $a1-134-09107-9 024 7 $a10.4324/9780203366301 035 $a(CKB)2550000001106076 035 $a(EBL)1323301 035 $a(OCoLC)854977051 035 $a(SSID)ssj0000950400 035 $a(PQKBManifestationID)12420214 035 $a(PQKBTitleCode)TC0000950400 035 $a(PQKBWorkID)11006569 035 $a(PQKB)10456857 035 $a(MiAaPQ)EBC1323301 035 $a(Au-PeEL)EBL1323301 035 $a(CaPaEBR)ebr10737970 035 $a(CaONFJC)MIL506435 035 $a(OCoLC)995610879 035 $a(FINmELB)ELB131953 035 $a(EXLCZ)992550000001106076 100 $a20180706d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMarketing and the common good $eessays from Notre Dame on societal impact /$fedited by Patrick E. Murphy and John F. Sherry, Jr 210 1$aLondon ;$aNew York :$cRoutledge, Taylor & Francis Group,$d2014. 215 $a1 online resource (353 p.) 300 $aDescription based upon print version of record. 311 $a0-415-82882-1 311 $a1-299-75184-9 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover; Marketing and the Common Good; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Notes on contributors; Acknowledgments; Part I Introduction; 1 The common good: The enduring effort to re-center marketing; 2 A larger view of marketing: Marketing's contributions to society; Part II Societal aspects of marketing and consumption; 3 Slouching toward Utopia: When marketing is society; 4 The case for clarity; 5 How marketing serves the common good: A long-term consumer perspective; 6 Social issues of marketing in the American economy 327 $aPart III Catholic Social Thought issues in marketing7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy; 8 A commentary on Catholic Social Teaching and "wanting the right things"; Part IV Sustainability issues in marketing; 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets; 10 Marketing's contributions to a sustainable society; 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence; Part V Public policy issues in marketing 327 $a12 Should marketers be persuading our children? A controversial question13 Firearms and the common good: A meaningful discussion about solutions; 14 Notre Dame and the Federal Trade Commission; Part VI Ethical issues in marketing; 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies; 16 Ethics in selling: A case-oriented, stakeholder-focused approach; 17 Discerning ethical challenges for marketing in China; Part VII Conclusion; 18 Can we get there from here? Charting the contours of the common good; 19 Afterword: A blast from the past; Index 330 $a

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing's ramifications far beyond simple economic exchange. It addresses four major topic are 606 $aMarketing$xMoral and ethical aspects 606 $aSocial marketing 615 0$aMarketing$xMoral and ethical aspects. 615 0$aSocial marketing. 676 $a306.3/4 702 $aMurphy$b Patrick E.$f1948- 702 $aSherry$b John F.$cJr., 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910779997003321 996 $aMarketing and the common good$93861336 997 $aUNINA