LEADER 05223nam 2201093Ic 450 001 9910779885503321 005 20240129154026.0 010 $a0-520-27634-5 010 $a0-520-95667-2 024 7 $a10.1525/9780520956674 035 $a(CKB)2550000001096004 035 $a(EBL)1249496 035 $a(OCoLC)851695518 035 $a(SSID)ssj0000917011 035 $a(PQKBManifestationID)12438452 035 $a(PQKBTitleCode)TC0000917011 035 $a(PQKBWorkID)10877570 035 $a(PQKB)11144249 035 $a(MiAaPQ)EBC1249496 035 $a(DE-B1597)518994 035 $a(OCoLC)856525500 035 $a(DE-B1597)9780520956674 035 $a(Au-PeEL)EBL1249496 035 $a(CaPaEBR)ebr10729561 035 $a(CaONFJC)MIL502579 035 $a(EXLCZ)992550000001096004 100 $a20121119d2013 uy 0 101 0 $aeng 135 $aurmn#|||||a|| 181 $ctxt 182 $cc 183 $acr 200 14$aThe noodle narratives$b[electronic resource]$ethe global rise of an industrial food into the twenty-first century /$fFrederick Errington, Tatsuro Fujikura, and Deborah Gewertz 210 $aBerkeley$cUniversity of California Press$d2013 215 $a1 online resource (211 p.) 300 $aDescription based upon print version of record. 311 0 $a0-520-27633-7 311 0 $a1-299-71328-9 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tContents --$tIllustrations and Table --$tAcknowledgments --$tIntroduction: Instant Noodles as Quotidian and Ubiquitous --$t1. The Taste of Something Good --$t2. Japanese Instant Noodles in the Market and on the Mind --$t3. What Instant Noodles Reflect and Affect in America --$t4. Instant Noodles for the Bottom of the Pyramid in Papua New Guinea --$t5. Making (and Unmaking?) a Big Food World --$tConclusion: Big Food for a Huge Population? --$tNotes --$tReferences --$tIndex 330 $aTasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in flavors, toppings, and packaging in order to entice consumers. The second is in the United States, where instant noodles have become important to many groups including college students, their nostalgic parents, and prison inmates. The authors also take note of "heavy users," a category of the chronically hard-pressed targeted by U.S. purveyors. The third is in Papua New Guinea, where instant noodles arrived only recently and are providing cheap food options to the urban poor, all the while transforming them into aspiring consumers. Finally, this study examines the global "Big Food" industry. As one of the food system's singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global capitalist provisioning. 606 $aNoodles industry$xSocial aspects$zJapan 606 $aNoodles industry$xSocial aspects$zUnited States 606 $aNoodles industry$xSocial aspects$zPapua New Guinea 606 $aNoodles$xSocial aspects$zJapan 606 $aNoodles$xSocial aspects$zUnited States 606 $aNoodles$xSocial aspects$zPapua New Guinea 610 $a21st century. 610 $aanthropologists. 610 $aasian foods. 610 $acapitalism. 610 $acheap foods. 610 $aconsumers. 610 $across cultural. 610 $acultural anthropology. 610 $ademographic studies. 610 $adiverse populations. 610 $afood and culture. 610 $afood consumption. 610 $afood historians. 610 $afood industry. 610 $afood manufacturing. 610 $afood marketing. 610 $afood production. 610 $aglobalization. 610 $aindustrial food. 610 $ainstant noodles. 610 $ajapan. 610 $anonfiction. 610 $anoodles. 610 $apapua new guinea. 610 $apostwar society. 610 $apoverty. 610 $aprison inmates. 610 $asocial science. 610 $aunited states. 610 $aus purveyors. 615 0$aNoodles industry$xSocial aspects 615 0$aNoodles industry$xSocial aspects 615 0$aNoodles industry$xSocial aspects 615 0$aNoodles$xSocial aspects 615 0$aNoodles$xSocial aspects 615 0$aNoodles$xSocial aspects 676 $a338.4/7664755 700 $aErrington$b Frederick Karl$01475388 701 $aTatsuro$b Fuzikura$01502066 701 $aGewertz$b Deborah B.$f1948-$01475387 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910779885503321 996 $aThe noodle narratives$93729569 997 $aUNINA