LEADER 03356nam 2200697 a 450 001 9910779842303321 005 20200520144314.0 010 $a0-85745-878-7 024 7 $a10.1515/9780857458780 035 $a(CKB)2550000001108949 035 $a(EBL)1337741 035 $a(OCoLC)855505463 035 $a(SSID)ssj0000953954 035 $a(PQKBManifestationID)11521927 035 $a(PQKBTitleCode)TC0000953954 035 $a(PQKBWorkID)10911739 035 $a(PQKB)10972089 035 $a(MiAaPQ)EBC1337741 035 $a(Au-PeEL)EBL1337741 035 $a(CaPaEBR)ebr10745055 035 $a(CaONFJC)MIL509036 035 $a(DE-B1597)636298 035 $a(DE-B1597)9780857458780 035 $a(EXLCZ)992550000001108949 100 $a20120816d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGreek whisky$b[electronic resource] $ethe localization of a global commodity /$fby Tryfon Bampilis 205 $a1st ed. 210 $aNew York $cBerghahn Books$d2013 215 $a1 online resource (246 p.) 225 0 $aFood, nutrition, and culture ;$vv. 1 300 $aDescription based upon print version of record. 311 $a0-85745-877-9 311 $a1-299-77785-6 320 $aIncludes bibliographical references (p. [214]-223) and index. 327 $aContents; Acknowledgments; Illustrations; Note on Transliteration; Preface; Introduction: The Social Life of Whisky; Chapter 1 - The Imported Spirits Industry in Greece; Chapter 2 - Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema; Chapter 3 - ""Keep Walking"": Whisky Marketing and the Imaginaries of Scale Making in Advertising; Chapter 4 - The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music; Chapter 5 - The Location of Whisky in the North Aegean 327 $aConclusion - Trajectories of Scotch Whisky, Realms of LocalizationReferences; Index 330 $a In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of "Greekness," national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated w 410 0$aFood, Nutrition, and Culture 606 $aWhiskey$xSocial aspects$zGreece 606 $aWhiskey industry$zGreece 606 $aDrinking of alcoholic beverages$zGreece 606 $aNational characteristics, Greek 607 $aGreece$xSocial life and customs 615 0$aWhiskey$xSocial aspects 615 0$aWhiskey industry 615 0$aDrinking of alcoholic beverages 615 0$aNational characteristics, Greek. 676 $a394.1/309495 700 $aBampilis$b Tryfon$01467994 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910779842303321 996 $aGreek whisky$93678902 997 $aUNINA