LEADER 04617oam 2200601I 450 001 9910779762003321 005 20230803020910.0 010 $a1-135-04280-2 010 $a0-203-37989-6 010 $a1-138-98944-4 010 $a1-135-04281-0 024 7 $a10.4324/9780203379899 035 $a(CKB)2550000001064867 035 $a(StDuBDS)AH25283507 035 $a(OCoLC)852982185 035 $a(MiAaPQ)EBC1221480 035 $a(Au-PeEL)EBL1221480 035 $a(CaPaEBR)ebr10723467 035 $a(CaONFJC)MIL499831 035 $a(OCoLC)851158224 035 $a(FINmELB)ELB131641 035 $a(EXLCZ)992550000001064867 100 $a20180706e20131991 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe ideological octopus $ean exploration of television and its audience /$fJustin Lewis 210 1$aLondon :$cRoutledge,$d2013. 215 $a1 online resource (230 pages) 225 0 $aRoutledge library editions. Television ;$vv. 9 300 $aFirst published in 1991. 311 $a0-415-83736-7 311 $a1-299-68581-1 320 $aIncludes bibliographical references and index. 327 $aPreface Part 1 1. An Introduction to the TV Audience 2. Rethinking Audience 3. The New Audience Research 4. Gathering Evidence Part 2 5. Two Empirical Studies 6. Behind the News 7. The Power of the Popular Television: The Case of Cosby 8. Conclusion 330 $aOriginally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. 330 $bOriginally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing. Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing. 410 0$aRoutledge library editions. 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