LEADER 05036nam 2200697 a 450 001 9910779718803321 005 20231110223135.0 010 $a1-118-55404-3 010 $a1-118-55409-4 035 $a(CKB)2550000001102585 035 $a(EBL)1295020 035 $a(OCoLC)853362991 035 $a(SSID)ssj0001103667 035 $a(PQKBManifestationID)11986031 035 $a(PQKBTitleCode)TC0001103667 035 $a(PQKBWorkID)11087438 035 $a(PQKB)10762304 035 $a(MiAaPQ)EBC1295020 035 $a(Au-PeEL)EBL1295020 035 $a(CaPaEBR)ebr10733330 035 $a(CaONFJC)MIL505068 035 $a(MiAaPQ)EBC7103804 035 $a(Au-PeEL)EBL7103804 035 $a(JP-MeL)3000110663 035 $a(EXLCZ)992550000001102585 100 $a20130730d2014 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIt's not just PR$b[electronic resource]$epublic relations in society /$fW. Timothy Coombs, Sherry J. Holladay 205 $a2nd ed. 210 $aChichester, West Sussex, U.K. $cWiley-Blackwell$dc2014 215 $a1 online resource (170 p.) 225 1 $aNew York Academy of Sciences 300 $aIncludes bibliographical references (p. [141]-158) and index 311 $a1-118-55400-0 311 $a1-299-73817-6 320 $aIncludes bibliographical references and index. 327 $aIt's Not Just PR Public Relations in Society; Copyright; Contents; Acknowledgments; Introduction to the Second Edition; 1 Does Society Need Public Relations?; Media Use and the Term "PR"; Criticisms of Public Relations; Popular press attacks on public relations; Common themes in critiques of public relations; Popular Press Books Describing the Importance of Public Relations; Positioning Public Relations; Social Media Revolution or Evolution?; Public Relations and the Marketplace of Ideas; Public Relations Literacy; Re-focusing Public Relations; Conclusion 327 $a2 Ethical Implications of Public Relations What Is Public Communication?; Ethical Responsibilities of PR as a Form of Public Communication; Ethical Perspectives; Professional Associations and Ethics; The Boundary spanning Role of the PR Professional; Tensions for PR Practitioners; Power Relationships; The Power of PR Professionals in the Corporation; A Postmodern Perspective on PR; Conclusion; 3 Who Practices Public Relations?; Corporate-centric Histories of Public Relations; Antagonistic Views of Corporations and Activists; Power and Marginalization 327 $aFirst Reform Era: Abolitionism and Temperance Public relations aspect; Second Reform Era: The Muckrakers; Public relations aspect; Saul Alinsky: Activism in the 1960's; Public relations aspect; Birth of Issues Management; Public relations aspect; Internet Activism: Going Digital; Pre-social-media Internet activism; Post-social media Internet activism; Public relations aspect; Labor Unions and Public Relations; Public relations aspect; Conclusion; 4 Public Relations Influences Society; Issues Management: A Framework of Effects on Public Policy; EPA bans Alar under pressure 327 $aAMA's objection to national health insurance Local battles: retailing and healthcare; Shaping Public Behavior; Keep America Beautiful; Let's Move; Zombie Apocalypse; RED Campaign; Initiative Neue Soziale Marktwirtschaft (INSM); Private Politics; Nestle? and Greenpeace; Starbucks and UK taxes; Mixing Policy, Social, and Private Changes: Direct-to-Consumer Advertising and Big Pharm; Conclusion; 5 Shifting the View of Public Relations; Reconsidering the Positioning of Public Relations: A Societal Focus; Revisiting the Definition of Public Relations 327 $aConflict: Exercise and resistance of power through public relations Detox campaign: exercising influence through public relations; The UN places human rights on the corporate agenda; Where We Have Been; References; Index 330 $aIn the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; 410 0$aNew York Academy of Sciences 606 $aPublic relations$xSocial aspects 615 0$aPublic relations$xSocial aspects. 676 $a659.2 686 $a674$2njb/09 686 $a659.2$2njb/09 700 $aCoombs$b W. Timothy$0147194 701 $aHolladay$b Sherry J$01468956 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910779718803321 996 $aIt's not just PR$93680348 997 $aUNINA