LEADER 01844nam  2200325Ia 450 
001 9910779656503321
005 20230120053053.0
010   $a1-78067-162-8
035   $a(CaSebORM)9781780670003
035   $a(MiAaPQ)EBC1876142
035   $a(EXLCZ)992550000001040049
100   $a20121231d2012      uy             0
101 0 $aeng
200 10$aCopywriting$b[electronic resource] $esuccessful writing for design, advertising, and marketing /$fMark Shaw
205   $a2nd ed.
210   $aLondon $cLaurence King$d2012
215   $a1 online resource (240p.)
300   $aPrevious ed.: 2009.
320   $aIncludes bibliographical references and index.
330   $aWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
606   $aAdvertising copy
606   $aBusiness writing
615  0$aAdvertising copy.
615  0$aBusiness writing.
676   $a808.0666591
700   $aShaw$b Mark$f1965-$01540647
906   $aBOOK
912   $a9910779656503321
996   $aCopywriting$93792421
997   $aUNINA