LEADER 05037oam 2200637M 450 001 9910779656303321 005 20190225021500.0 010 $a1-351-27870-3 010 $a1-351-27872-X 010 $a1-907643-34-6 035 $a(CKB)2550000001040304 035 $a(EBL)1741679 035 $a(SSID)ssj0000820105 035 $a(PQKBManifestationID)11411535 035 $a(PQKBTitleCode)TC0000820105 035 $a(PQKBWorkID)10857564 035 $a(PQKB)10263089 035 $a(MiAaPQ)EBC1741679 035 $a(Au-PeEL)EBL1741679 035 $a(CaPaEBR)ebr10650058 035 $a(OCoLC)828736085 035 $a(OCoLC)1004366247 035 $a(OCoLC-P)1004366247 035 $a(FlBoTFG)9781351278720 035 $a(EXLCZ)992550000001040304 100 $a20170919d2017 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMicrofranchising $eHow Social Entrepreneurs are Building a New Road to Development /$fNicolas Sireau 205 $aFirst edition. 210 1$aLondon :$cTaylor and Francis,$d2017. 215 $a1 online resource (225 p.) 300 $aDescription based upon print version of record. 311 $a0-367-10771-6 311 $a1-906093-43-1 320 $aIncludes bibliographical references and index. 327 $aFront cover; Half-title; Title page; Copyright page; Contents; Abbreviations and acronyms; Acknowledgements; 1. Introduction; 2. Microfranchising: The theory; 3. Microfranchising in practice; 4. The diffusion of innovations through microfranchising; 5. Barefoot Power: A case study in Uganda; 6. Financing microfranchise start-up and growth; 7. MicroLoan Foundation: A case study in Malawi; 8. Creating the market and recruiting microfranchisees; 9. Social-sector franchising for healthcare; 10. Scaling the microfranchise at the base of the pyramid 327 $a11. The scaling bottleneck: Growth challenges faced by social enterprises12. Conclusion; References; About the contributors; Index; Back cover 330 2 $a"It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development - as carried out by international agencies and NGOs - which often leads to dependency, inefficiency, waste and poor governance. Yet there is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising. Set up by pioneering organizations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. It is only recently that members of the growing body of social entrepreneurs have turned to the franchise model as one of the responses to Africa's endemic economic stagnation. And the results have been inspiring: instead of the dependency generated by traditional charity development projects, these new social capitalists have generated enterprise and self-sustainability in the most challenging environments of rural Africa. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Edited by the former CEO of SolarAid, which created the Sunny Money microfranchise, the book provides a ground-breaking set of case studies and analysis of microfranchising for development. It brings together academics and practitioners to provide context, analysis and practical advice. Indeed, it provides the theory, the practical advice and the case studies to guide any entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme."--Provided by publisher. 606 $aFranchises (Retail trade)$zAfrica 606 $aSmall business$zAfrica 606 $aEconomic development$zAfrica 615 0$aFranchises (Retail trade) 615 0$aSmall business 615 0$aEconomic development 676 $a381.13 700 $aSireau$b Nicolas$01540645 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910779656303321 996 $aMicrofranchising$93792419 997 $aUNINA