LEADER 01810nam 2200601 450 001 9910460658503321 005 20200520144314.0 010 $a80-246-2719-1 035 $a(CKB)3710000000409585 035 $a(EBL)2039900 035 $a(SSID)ssj0001577837 035 $a(PQKBManifestationID)16253210 035 $a(PQKBTitleCode)TC0001577837 035 $a(PQKBWorkID)14860092 035 $a(PQKB)10151945 035 $a(MiAaPQ)EBC2039900 035 $a(Au-PeEL)EBL2039900 035 $a(CaPaEBR)ebr11052053 035 $a(OCoLC)908671178 035 $a(EXLCZ)993710000000409585 100 $a20150518h20122012 uy 0 101 0 $acze 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aJudaismus a zeny v Izraeli /$fPhDr. et Mgr. Marcela Zoufala?, Ph.D. ; Recenzovali, PhDr. Va?clav Soukup, CSc. prof. PhDr. Jaroslav Malina, DrSc 205 $aVyda?ni? prvni?. 210 1$a[Prague, Czech Republic] :$cKarolinum,$d2012. 210 4$dİ2012 215 $a1 online resource (158 p.) 300 $aDescription based upon print version of record. 311 $a80-246-2039-1 320 $aIncludes bibliographical references. 606 $aWomen$zIsrael 606 $aWomen and religion$zIsrael 606 $aOrthodox Judaism$zIsrael 607 $aIsrael$xSocial conditions 608 $aElectronic books. 615 0$aWomen 615 0$aWomen and religion 615 0$aOrthodox Judaism 676 $a301.412095644 700 $aZoufala?$b Marcela$0902115 702 $aSoukup$b Va?clav 702 $aMalina$b Jaroslav 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460658503321 996 $aJudaismus a zeny v Izraeli$92016638 997 $aUNINA LEADER 09130oam 2200649 a 450 001 9910779499303321 005 20210108061423.0 010 $a1-280-99529-7 010 $a9786613766908 010 $a1-118-33650-X 035 $a(CKB)2550000000107739 035 $a(EBL)836622 035 $a(OCoLC)779296769 035 $a(SSID)ssj0000687513 035 $a(PQKBManifestationID)11426327 035 $a(PQKBTitleCode)TC0000687513 035 $a(PQKBWorkID)10755978 035 $a(PQKB)10173652 035 $a(DLC) 2012008486 035 $a(CaSebORM)9781118336540 035 $a(MiAaPQ)EBC836622 035 $a(EXLCZ)992550000000107739 100 $a20120227d2012 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand advocates$b[electronic resource] $eturning enthusiastic customers into a powerful marketing force /$fRob Fuggetta 205 $a1st edition 210 $aHoboken, New Jersey $cWiley$d2012 215 $a1 online resource (306 p.) 300 $aIncludes index. 311 $a1-118-33654-2 311 $a1-118-33603-8 327 $aMachine generated contents note: Introduction Turning Advocates Into Marketers You Can Do This Too What You'll Learn Why I Wrote This Book How This Book Is Organized Your Advocate Army Is Ready. Are You? Section 1: Understanding Brand Advocates Chapter 1: What's A Brand Advocate, Anyway? Trusted Champions Social Media Amplifies Advocates Ultimate Customers What Makes Advocates Tick? Advocates: A Different Breed Entirely Most Passionate Customers Most Engaged Customers One Size Doesn't Fit All Surprisingly Large Segment Global Advocates An Army Of Advocates Visible Advocates Hidden Advocates Diverse Group Depends On The Category Active Advocates Vive La Difference Not All Fans Are Brand Advocates Different Motivations Not All Loyal Customers Are Advocates Not All Community Members Are Advocates Brand Advocates Are Players (In A Good Way) Customers & Other Advocates Few Customers, Many Advocates Can't Keep A Secret Advocacy Moves Online You Don't Need To Own It To Recommend It Chapter 2: Not All Advocates Are Equal 1. Advocate Influence Measuring Advocate's Klout 2. Advocacy Frequency Segmenting Brand Advocates Chapter 3: What's A Brand Advocate Worth? A Simple Approach Three Examples Conservative Estimate Proof In Advocacy Pudding Chapter 4: Five Proven Ways (& One Shocking Way) To Create More Brand Advocates Section 2: The Power Of Advocate Marketing Chapter 5: The Power Of Advocate Marketing Finding Box Advocates Unleashing Box Advocates Box-Full Of Referrals Box Embraces Advocacy A New Way Of Marketing Unleashing Advocates Trusted Advocates Sustainable Marketing Force Authentic Advocacy Word Of Mouth Marketing At Scale Advocacy Drives Growth Advocacy & The Consumer Decision Journey Beyond Listening & Engagement The 3 R's Of Advocacy 3 Major Advocacy Benefits Tradtional Marketing Model The "Triangle Of Trust" Fair Exchange Of Value Maintaining Balance Betting Against Beacon Not An Either/Or Advocates Positively Impact Purchase Process Case Studies Section 3: Advocate Marketing Playbook Chapter 6: Advocate Marketing Playbook Overview Advocate Flow Advocate Flow Example Chapter 7: Identifying 3 Ways To Identify Advocates 1. Asking The Ultimate Question Advocates, Detractors, And Passives, Oh My! What's Your Net Promoter Score?; Growth By Advocacy Turning Promoters Into Profits 1% Nps But Millions Of Advocates Ask Often Where To Find Advocates During Product Usage When To Ask Moments Of Delight Pulling The Trigger Keep It Short What Else To Ask Where To Start Who To Ask Should You Use An Incentive? 2. Finding Advocates In The Social Media Jungle Growing Your Advocate Army Set It & Forget It! But Wait, There's More! Chapter 8 Energizing: Boosting Online Ratings Silent Killers Dumb Ideas A 5-Star Solution To Bad Reviews Advocates To The Rescue Webroot Boosts Online Ratings Webroot Identifies Advocates Webroot Energizes Advocates Chapter 9 Energizing: The Power Of Advocate Stories Different Than Reviews Advocates Love Telling Stories Coleman Advocates Share Their Camping Stories Creative Uses Of Advocates' Stories 3 Strategic Uses For Advocates' Stories Chapter 10 Energizing: Advocates Have The Answers How Advocate Answers Works Results Where Advocate Answers Fits Best Risks Of Advocate Answers Opt-In To Answers? Chapter 11 Energizing: Sharing The Love 3 Key Benefits Of Advocate Sharing Share This! Advocacy Goes Viral Most Valuable Sharing How Social Sharing Works For Advocacy How Advocates Share Most Efficient Sharing Channels Top 10 Tips For Advocate Sharing Chapter 12 Mobilizing 1. Mobilizing Advocates For Product Launches Real-World Examples Advocate Seeding Program Five Steps Of An Advocate Seeding Program Overview Of Advocate Seeding Program Process 2. Mobilizing Advocates During Social Media Crises Two Important Things To Know About Social Media Crises Brand Under Attack? Fight Back! But What If There Is No Advocate Cavalry? 3. Mobilize Advocates To Boost Promotions Takin' It To The Streets Other Ways To Mobilize Advocates Best Practices For Mobilizing Advocates Chapter 13 Tracking Using Nps To Track Advocacy Where Nps Falls Short Introducing Advocate Analytics 3 Questions Advocate Analytics Answer 1. Advocate Profiles What Profile Info To Capture When & How To Capture Advocate Profile Data Gleaning Insights By Combining Data 2. Advocate Activity What Activities To Track Tracking Social Sharing 3. Advocacy Results What Results To Track How To Track Results Measuring Advocacy Value How Much Convincing Do You Need? Total Advocacy Value Sales Value Measuring Sales Value Is Straightforward Using Clv To Estimate Sales Value Of Advocacy Clv Challenges Media Value Of Advocacy Peer Influence Analysis Model Media Value Of Trusted Impressions $300 Cpm For Word Of Mouth? Another Way To Value Recommendations Return On Advocacy Z Score Chapter 14 Engaging Advocates Don't Just Listen Educating Advocates How Often To Engage Advocates? Advocate Community? Chapter 15 Rewarding Money Can't Buy Real Advocacy No Money Down Why Paying For Advocacy Is A Dumb Idea Wine Down Jaffe & Fuggetta Smack-Down Chapter 16 Energizing 2.0 Section 4: Putting Advocacy To Work For You Chapter 17 Putting Advocacy To Work For You 3 Steps To Launch Step 1: Creating An Advocacy Plan Advocate Marketing Plan Outline Advocacy By The Numbers B2c Example B2b Example Bed & Breakfast Example Who Should Be Involved With Creating Advocacy Plans? 5 Secrets To Advocacy Success 7 Fatal Advocacy Mistakes Why Not Dive In? Using A Pilot To Inform Advocacy Plans Test Your Advocacy Readiness Energizing Potential Advocates 4 Ways To Energize Potential Advocates. 330 $a"Brand advocates are your most loyal, passionate, and engaged customers. These enthusiastic customers don't just buy your products--they sell your products for you. Brand advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. According to social media firm, Vitrue, a Facebook fan may be worth $3.28. But, according to a study by customer satisfaction company, Satmetrix, a single brand advocate for an enterprise software company is worth $565,000 based on his referral value.This book is the go-to resource for teaching businesses how to make their customers be one of their most effective marketing components. The book explains how to find your brand advocates by determining levels of customer loyalty, and how to use their resources and power. Once you've found your advocates, the book explains how to get them to fill the gap from customer to advocate, from enjoying their experience to actively promoting their experience. The book gives you the secrets of turning advocates into marketers. You'll learn how to Discover who Brand Advocates are and what makes these influential customers tick Create and grow your Brand Army by continuously identifying advocates on Facebook, Yelp, and other online reviewer sites Energize and mobilize your Brand Army to spread positive Word of Mouth, create and maintain customers, and become your biggest supporters; Reward your advocates by giving them what they crave most Keep score. You'll learn how to measure results and ROI from online marketing programs featuring brand advocates "--$cProvided by publisher. 606 $aRelationship marketing 606 $aCustomer loyalty 606 $aWord-of-mouth advertising 606 $aBranding (Marketing) 615 0$aRelationship marketing. 615 0$aCustomer loyalty. 615 0$aWord-of-mouth advertising. 615 0$aBranding (Marketing) 676 $a658.8/2 676 $a658.82 676 $a658.827 686 $aBUS000000$2bisacsh 700 $aFuggetta$b Rob$01481148 801 0$bDLC 801 1$bDLC 801 2$bDLC 906 $aBOOK 912 $a9910779499303321 996 $aBrand advocates$93698030 997 $aUNINA LEADER 04896nam 22007094a 450 001 9910831044603321 005 20230617035032.0 010 $a0-470-99548-3 010 $a1-280-19684-X 010 $a9786610196845 010 $a0-470-79003-2 010 $a0-470-99549-1 010 $a1-4051-2835-6 035 $a(CKB)1000000000351681 035 $a(EBL)214176 035 $a(OCoLC)437065716 035 $a(SSID)ssj0000519759 035 $a(PQKBManifestationID)12187895 035 $a(PQKBTitleCode)TC0000519759 035 $a(PQKBWorkID)10507110 035 $a(PQKB)10031744 035 $a(SSID)ssj0000240730 035 $a(PQKBManifestationID)11202145 035 $a(PQKBTitleCode)TC0000240730 035 $a(PQKBWorkID)10266220 035 $a(PQKB)11277102 035 $a(MiAaPQ)EBC214176 035 $a(EXLCZ)991000000000351681 100 $a20030417d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aSalmon at the edge$b[electronic resource] /$fedited by Derek Mills 210 $aOxford ;$aAmes, Iowa $cBlackwell Science$d2003 215 $a1 online resource (322 p.) 300 $a"From a conference organized by the Atlantic Salmon Trust, the Atlantic Salmon Federation." 311 $a0-632-06457-9 320 $aIncludes bibliographical references and index. 327 $aSALMON AT THE EDGE; Contents; Preface; Message from His Royal Highness The Prince of Wales; 1 Opening Address: Eroding the Edge - The Future of Coastal Waters; INTO THE UNKNOWN - THE FIRST WEEKS AT SEA; 2 Migration and Distribution of Atlantic Salmon Post-Smolts in the North Sea and North-East Atlantic; 3 Smolt Tracking at Sea - A Search Rewarded; 4 The Ecology of Post-Smolts of Atlantic Salmon; RUNNING THE GAUNTLET - INSHORE AND COASTAL HAZARDS; 5 The Significance of Marine Mammal Predation on Salmon and Sea Trout 327 $a6 Predation on Post-Smolt Atlantic Salmon by Gannets: Research Implications and Opportunities7 Progress in Ending Mixed-Stock Interceptory Fisheries: United Kingdom; 8 Closing the North American Mixed-Stock Commercial Fishery for Wild Atlantic Salmon; 9 Assessing and Managing the Impacts of Marine Salmon Farms on Wild Atlantic Salmon in Western Scotland: Identifying Priority Rivers for Conservation; 10 Relationship Between Sea Lice Infestation, Sea Lice Production and Sea Trout Survival in Ireland, 1992-2001 327 $a11 Mortality of Seaward-Migrating Post-Smolts of Atlantic Salmon Due to Salmon Lice Infection in Norwegian Salmon Stocks12 A Two-Generation Experiment Comparing the Fitness and Life History Traits of Native, Ranched, Non-Native, Farmed and 'Hybrid' Atlantic Salmon Under Natural Conditions; 13 Finding Resolution to Farmed Salmon Issues in Eastern North America; 14 Delivering the Solutions - The Salmon Farmer's Point of View; BEACONS OF HOPE: Success Stories; 15 The Return of Salmon to Cleaner Rivers - A Scottish Perspective; 16 The Return of Salmon to Cleaner Rivers - England and Wales 327 $a17 Opening Up New Habitat: Atlantic Salmon (Salmo salar L.) Enhancement in Newfoundland18 Optimizing Wild Salmon Production; Pointers for the future; 19 Stream Restoration for Anadromous Salmonids by the Addition of Habitat and Nutrients; 20 Prospects for Improved Oceanic Conditions; Colour plates 20.1-20.3; PUTTING IT TOGETHER: Catchment management; 21 The European Water Framework Directive and its Implications for Catchment Management; Reports and Recommendations; The Outlook for Post-Smolts; Overcoming Estuarial and Coastal Hazards; Resolving Conflicts Between Aquaculture and Wild Salmon 327 $aCan We See a Brighter Future?THE WAY AHEAD; Conclusions, Discussion and Resolutions; Index 330 $aSalmon at the Edge covers, in depth, the problems faced by wild Atlantic salmon and sea trout in estuaries and coastal zones, and in their early weeks at sea. The book also reflects the current precarious state of many migratory salmonid populations and the need for new approaches to a number of threats to these populations. Generated from papers given at the landmark Sixth Atlantic Salmon Symposium, held in Edinburgh, UK, Salmon at the Edge contains a huge wealth of information on such important topics as the impact of salmon farming, the behaviour of post-smolts in 606 $aAtlantic salmon$vCongresses 606 $aFishes$xConservation$vCongresses 615 0$aAtlantic salmon 615 0$aFishes$xConservation 676 $a597.561773 676 $a639.9/7756 701 $aMills$b Derek Henry$0860637 712 02$aAtlantic Salmon Trust. 712 02$aAtlantic Salmon Federation. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910831044603321 996 $aSalmon at the edge$91920499 997 $aUNINA