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100   $a20120522d2012      fy             0
101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 00$aLeading edge marketing research$b[electronic resource] $e21st-century tools and practices /$feditors, Robert Kaden, Gerald Linda, Melvin Prince
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$d2012
215   $a1 online resource (xix, 483 p.) $cill
300   $aDescription based upon print version of record.
311   $a1-322-30807-1 
311   $a1-4129-9131-5 
320   $aIncludes bibliographical references and index.
327   $aBrief Contents; Detailed Contents; Preface; Acknowledgments; PART I: Challenges to Marketing Research; 1 - New Roles for Marketing Researchers; PART II: Quantitative Marketing Research; 2 - Research ROI Analysis; 3 - Combining Data Mines and Attitude Research; 4 - The 21st Century Development of Products; 5 - Behavioral Economics; 6 - State-of-the-Science Market Segmentation; 7 - Marketing Accountability; PART III: Qualitative Marketing Research; 9 - Consumer Anthropology as a Framework for the Use of Ethnography in Market Research; 10 - Diving Deep; 11 - Crowdsourcing and Consumer Insights
327   $aPART IV: Customer Motivation12 - Understanding Consumer Emotions; 13 - Neuroimaging and Marketing Research; 14 - Using Empathy and Narrative to Ignite Research; 15 - Standing Waves; PART V: Marketing Research Industry Trends; 16 - Mixed Methods in Marketing Research; 17-Kaden-46766; 17 - Improving a Firm's Financial Performance Using Advanced Analytical Insights; 18 - Panel Online Survey and Research Quality; 19 - RFID in Research; 20 - Is the Future in Their Hands?; EPILOGUE: The Futures of Marketing Research; References; Index; About the Editors; About the Contributors
330 8 $aDesigned for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
606   $aMarketing research
615  0$aMarketing research.
676   $a658.83
701   $aKaden$b Robert J$01533501
701   $aLinda$b Gerald$01533502
701   $aPrince$b Melvin$0871706
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910779497403321
996   $aLeading edge marketing research$93780529
997   $aUNINA