LEADER 02490oam 2200481 450 001 9910779430903321 005 20190911100030.0 010 $a0-12-405856-6 010 $a1-299-19664-0 035 $a(OCoLC)852680929 035 $a(MiFhGG)GVRL6ZQO 035 $a(EXLCZ)992550000001003169 100 $a20121210d2013 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt 182 $cc 183 $acr 200 10$aAnalyzing the social web /$fJennifer Golbeck 205 $a1st ed. 210 $aAmsterdam $cElsevier$d2013 210 1$aWaltham, MA :$cMorgan Kaufmann,$d2013. 215 $a1 online resource (xxvi, 264 pages) $cillustrations (some color), maps (some color) 225 0 $aGale eBooks 300 $aDescription based upon print version of record. 311 $a0-12-405531-1 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- Nodes, edges, and network measures -- Network structure and measures -- Network visualization -- Tie strength -- Trust -- Understanding structure through user attributes and behavior -- Building networks -- Entity resolution and link prediction -- Propagation in networks -- Community-maintained resources -- Location-based social interaction -- Social information filtering -- Social media in the public sector -- Business use of social media -- Privacy -- Case study: social network strategies for surviving the zombie. 330 $a Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to t 606 $aSocial media 606 $aSocial networks 606 $aHuman-computer interaction 615 0$aSocial media. 615 0$aSocial networks. 615 0$aHuman-computer interaction. 676 $a302.3 700 $aGolbeck$b Jennifer$0864417 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910779430903321 996 $aAnalyzing the social web$93772713 997 $aUNINA