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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDo campaigns matter? /$fThomas M. Holbrook
210  1$aThousand Oaks, Calif. ;$aLondon :$cSAGE,$d1996.
215   $a1 online resource (xiii, 178 pages)
225 1 $aContemporary American politics
311 0 $a1-4522-4382-4 
311 0 $a0-8039-7344-6 
320   $aIncludes bibliographical references (p. 169-173) and index.
327   $aCover; Contents; Series Editor's Introduction; Preface; Chapter 1 - Campaigns and Elections; Chapter 2 - Evidence against Campaign Effects; Chapter 3 - A Model of Campaign Effects; Chapter 4 - Nominating Conventions; Chapter 5 - The Effect of Debates; Chapter 6 - Campaigns, National Conditions, and U.S. Presidential Elections; Chapter 7 - The Role of Campaigns in U.S. Presidential Elections; Appendix A: Calculating Aggregate Candidate Support; Appendix B: Debate Surveys; Appendix C: Alternative Models; References; Index; About the Author
330 8 $aCombining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing campaigns, and proves how campaigns play a key role in shaping public opinion.
410  0$aContemporary American Politics
606   $aPresidents$zUnited States$xElection
606   $aPolitical campaigns$zUnited States
606   $aVoting$zUnited States
615  0$aPresidents$xElection.
615  0$aPolitical campaigns
615  0$aVoting
676   $a324.70973
700   $aHolbrook$b Thomas M$0556172
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801  1$bStDuBDS
906   $aBOOK
912   $a9910779355003321
996   $aDo campaigns matter$9985900
997   $aUNINA