LEADER 03983nam 2200613 a 450 001 9910779326603321 005 20230803020246.0 010 $a0-7391-1854-4 010 $a1-299-14866-2 035 $a(CKB)2550000001000899 035 $a(EBL)1117138 035 $a(OCoLC)828629256 035 $a(SSID)ssj0000821776 035 $a(PQKBManifestationID)12392092 035 $a(PQKBTitleCode)TC0000821776 035 $a(PQKBWorkID)10879013 035 $a(PQKB)10973668 035 $a(MiAaPQ)EBC1117138 035 $a(Au-PeEL)EBL1117138 035 $a(CaPaEBR)ebr10660049 035 $a(CaONFJC)MIL446116 035 $a(EXLCZ)992550000001000899 100 $a20120928d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCyberculture and the subaltern$b[electronic resource] $eweavings of the virtual and real /$fedited by Radhika Gajjala 210 $aLanham, Md. $cLexington Books$d2013 215 $a1 online resource (186 p.) 300 $aDescription based upon print version of record. 311 $a0-7391-1853-6 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: Introduction. Subaltern Empowerment, Socioeconomic Globalization, and Digital Divides -- by Radhika Gajjala -- Chapter 1. Producing the Global: Microfinance Online -- by Radhika Gajjala, Franklin Nii Yartey, and Anca Birzescu -- Chapter 2. Philanthropist or Investor? Microlending to the Other -- by Radhika Gajjala, Anca Birzescu, and Franklin Nii Yartey -- Chapter 3. Snapshots from Sari Trails: Cyborgs Old and New -- by Radhika Gajjala, with Rad Zabibha -- Chapter 4. Framing the Loom -- by Radhika Gajjala, Seemanthini Niranjana, and B. Syamasundari -- Chapter 5. Kente Cloth and Adinkra in the Global Market -- by Precious Yamaguchi and Franklin Nii Yartey -- Conclusion -- by Radhika Gajjala. 330 $a"Cyberculture and the Subaltern: Weavings of the Virtual and Real, edited by Radhika Gajjala, maps how voice and silence shape online space in relation to offline actualities. Thus, it weaves the virtual and real in relation to so-called old and new technologies using globalization and technology as the frame for examination. Implicit in this investigation is the question of how offline actualities and online cultures are in turn shaped by online hierarchies, as well as different kinds of local access to global contexts. This book reveals the logic of particular global-local directions that emerge within digital, transnational capital and labor flows. To this end, the contributors to this volume examine various sites and intersections through critical lenses enabled by conversations and writings in subaltern studies, affect theory, postcolonial feminist theory, critical cultural studies, communication studies, critical development studies, and science and technology studies. Contexts explored in this collection include microfinance online, handloom contexts from India and Africa in relation to development discourse, new technologies, and virtual world marketing. Through actual auto-ethnographic engagement, Cyberculture and the Subaltern reveals the interdependence of the economic, political, cultural, and social in the production of the subaltern online"--$cProvided by publisher. 606 $aMicrofinance$zIndia 606 $aMicrofinance$zAfrica 606 $aInternet marketing$zIndia 606 $aInternet marketing$zAfrica 615 0$aMicrofinance 615 0$aMicrofinance 615 0$aInternet marketing 615 0$aInternet marketing 676 $a332 686 $aLAN004000$aCOM000000$aCOM060000$aSOC010000$aSOC052000$aSOC028000$2bisacsh 701 $aGajjala$b Radhika$f1960-$0793547 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910779326603321 996 $aCyberculture and the subaltern$93797843 997 $aUNINA