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200 10$aEngaging diverse college alumni $ethe essential guide to fundraising /$fMarybeth Gasman and Nelson Bowman III
210  1$aNew York :$cRoutledge,$d2013.
215   $a1 online resource (176 p.)
300   $aDescription based upon print version of record.
311   $a0-415-89274-0 
311   $a0-415-89275-9 
320   $aIncludes bibliographical references and index.
327   $aFront Cover; Engaging Diverse College Alumni; Copyright Page; Contents; Acknowledgments; 1. Introduction; 2. African American Philanthropy and Alumni: "Uplifting the Race"; 3. Asian American and Pacific Islander Philanthropy and Alumni: "Respect and Prestige"; 4. Latino Philanthropy and Alumni: "Elevating Culture and Family"; 5. Native American Philanthropy and Alumni: "Community over Individual"; 6. A Conversation with Advancement Staff at Majority Institutions; 7. A Conversation with Alumni of Color; 8. Model Programs for Alumni of Color; 9. Mistakes to Avoid
327   $a10. Best Practices and Concluding Thoughts11. Strategies at a Glance; Appendices; Bibliography; Index
330   $aChanging demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a ""one size fits all"" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and of
606   $aEducational fund raising$zUnited States
606   $aEducation, Higher$zUnited States$xFinance
606   $aUniversities and colleges$xAlumni and alumnae$zUnited States
615  0$aEducational fund raising
615  0$aEducation, Higher$xFinance.
615  0$aUniversities and colleges$xAlumni and alumnae
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