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101 0 $aeng
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181   $ctxt
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183   $acr
200 10$aAudience analysis$b[electronic resource] /$fDenis McQuail
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1997
215   $a1 online resource (x, 166 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-3340-3 
311   $a0-7619-1002-6 
320   $aIncludes bibliographical references (p. 151-161) and index.
327   $aCover; Contents; Preface; Chapter 1 - A Concept with a History; Chapter 2 - The Audience in Communication Theory and Research; Chapter 3 - Typologies of Audience; Chapter 4 - Questions of Media Reach; Chapter 5 - Principles of Audience Formation and Continuity; Chapter 6 - Audience Practices: Social Uses of the Media; Chapter 7 - Communicator-Audience Relations; Chapter 8 - The Audience in Flux; Chapter 9 - The Future of the Audience Concept; References; Index; About the Author
330 8 $aIn this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments.
606   $aMass media$xAudiences
615  0$aMass media$xAudiences.
676   $a302.23
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996   $aAudience analysis$953482
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