LEADER 04394nam 2200661 a 450 001 9910779123803321 005 20161219111421.0 010 $a1-5063-2031-7 010 $a1-4522-3158-3 010 $a0-8039-7200-8 010 $a1-4522-6470-8 035 $a(CKB)2550000000105625 035 $a(EBL)996862 035 $a(OCoLC)809773373 035 $a(SSID)ssj0000675605 035 $a(PQKBManifestationID)12348189 035 $a(PQKBTitleCode)TC0000675605 035 $a(PQKBWorkID)10670317 035 $a(PQKB)10596143 035 $a(MiAaPQ)EBC996862 035 $a(OCoLC)1007860108 035 $a(StDuBDS)EDZ0000085153 035 $a(EXLCZ)992550000000105625 100 $a20120516d1996 fy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aField casework$b[electronic resource] $emethods for consulting to small and startup businesses /$fLisa K. Gundry, Aaron A. Buchko 210 $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1996 215 $a1 online resource (xvii, 138 p.) $cill 225 1 $aEntrepreneurship and the management of growing enterprises 300 $aDescription based upon print version of record. 311 $a1-322-41552-8 311 $a0-8039-7201-6 320 $aIncludes bibliographical references (p. 123-134) and index. 327 $aCover; Half Title; Title Page; Copyright; Series Editor's Introduction; Acknowledgments; Preface; Chapter 1 - The Purpose and Goals of Fieldwork; Quick Tips; The Role of Fieldwork in Business Courses; Fieldwork's Contribution to Higher Education; Why Should I Participate in Fieldwork?; The Student's Role in Fieldwork; How Clients Evaluate Fieldwork; The University's or College's Role in Fieldwork; Embarking on Fieldwork: Things You Can Do to Prepare; Ready... Set...; References; Chapter 2 - The Fieldwork Experience: What It Is and What It Isn't; Quick Tips; What Is Appropriate Fieldwork? 327 $aSome Typical Fieldwork ProjectsSome Common Myths About Fieldwork; Chapter 3 - Managing the Fieldwork; Quick Tips; The Assessment Phase; The Implementation Phase; The Results Phase; Conclusion; References; Chapter 4 - Managing the Student Consulting Team; Quick Tips; The Nature of Student Consulting Teams; Group Structure and Roles; Group Development and Group Dynamics; Intergroup Conflict; Conclusion; Reference; Chapter 5 - Launching the Fieldwork Information Search; Quick Tips; Primary and Secondary Sources of Information; Step 1 : Deciding What Information Is Needed 327 $aStep 2: Gathering InformationStep 3: Organizing the Information; Step 4: Interpreting the Information; Reference; Chapter 6 - Developing Recommendations and the Final Client Presentation; Quick Tips; Review of Information and Research; Generation of Alternatives; Evaluation of Alternatives; Selection of Alternatives; Implementation; Conclusion; A Final Word; Appendix A - Professionalism, Confidentiality, and Ethical Considerations of Fieldwork; Appendix B - The Role of the SBA/SBI in Fieldwork; Appendix C - Annotated Bibliography of Secondary Sources; References; Abstracts and Indexes 327 $aBook ReviewsInternet Sources; Research Methods; Creative Problem-Solving Sources; Government Agencies; Periodicals; Newsletters; Index; About the Authors 330 8 $aFor those engaging in fieldwork in a business setting, this book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting. Practical advice is provided throughout the consulting process with chapters devoted to establishing client relationships, conducting information searches, maintaining a cohesive student-consulting team and developing recommendations for the client business. 410 0$aEntrepreneurship and the management of growing enterprises. 606 $aBusiness consultants$vCase studies 606 $aSmall business$xManagement$vCase studies 606 $aCase method 615 0$aBusiness consultants 615 0$aSmall business$xManagement 615 0$aCase method. 676 $a658.022 700 $aGundry$b Lisa K.$f1958-$01524333 701 $aBuchko$b Aaron A$01524334 801 0$bStDuBDS 801 1$bStDuBDS 906 $aBOOK 912 $a9910779123803321 996 $aField casework$93765113 997 $aUNINA