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100   $a20111102d2003      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aLet's get positive$b[electronic resource] $echallenging negative images of young people in care
210   $aLondon $cNational Children's Bureau Enterprises$d2003
215   $a1 online resource (68 p.)
300   $aDescription based upon print version of record.
311   $a1-900990-80-6 
327   $aCover; Contents; Foreword; Acknowledgements; Introduction; Editor's notes; How to develop your media campaign; Identify your aims; Case study: Sunderland City Council aims high!; Choose your target markets; Case study: Targeting young people; Develop key campaign messages; Make a plan; Build a team; Putting your plan into action; Know what makes a good story; Write a media release; Tips for media releases; Sample media release; Some ideas for a media release; Make your own opportunities; Case study: Using available opportunities; Case study: Enlisting celebrity support
327   $aInvolving young people in media work Guidelines for involving young people in media work; Get ahead with information gathering; Case study: Involving young media representatives; Give young people the right information; Measure your success; Campaign checklist; Understanding the media; Where can you get your messages heard?; Understanding journalists; Get to know your local media; Understanding media jargon; Working with the media; Choose the right spokesperson; What makes a good spokesperson?; Prepare your spokesperson; Get the most out of interviews; Broadcast interviews
327   $aLetters to the editor How to handle a crisis; Key principles for handling a crisis effectively; Case study: Dealing effectively with tragedy; What to do when the media gets it wrong; Appendix: Care information kit for journalists; Introduction; Peterbridge City Council media contacts; A local story about a young person in care; Statistics; What is care really like?; Involving a young person in care in the media; Resource guide
330   $aEbook which helps to develop a media campaign which challenges negative images of young people in care and promotes positive stories
606   $aYouth$xInstitutional care
606   $aFoster children
615  0$aYouth$xInstitutional care.
615  0$aFoster children.
676   $a362.73
712 02$aNational Children's Bureau.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910779041603321
996   $aLet's get positive$93801618
997   $aUNINA