LEADER 02345nam 2200577 a 450 001 9910778945503321 005 20200520144314.0 010 $a1-283-68847-6 010 $a0-8144-1677-2 035 $a(CKB)2550000000087020 035 $a(EBL)863944 035 $a(OCoLC)778074844 035 $a(SSID)ssj0000598686 035 $a(PQKBManifestationID)11410530 035 $a(PQKBTitleCode)TC0000598686 035 $a(PQKBWorkID)10591891 035 $a(PQKB)10587572 035 $a(Au-PeEL)EBL863944 035 $a(CaPaEBR)ebr10530655 035 $a(CaONFJC)MIL400097 035 $a(CaSebORM)9780814416761 035 $a(MiAaPQ)EBC863944 035 $a(EXLCZ)992550000000087020 100 $a20111212d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand real$b[electronic resource] $ehow smart companies live their brand promise and inspire fierce customer loyalty /$fLaurence Vincent 205 $a1st edition 210 $aNew York $cAmerican Management Association$d2012 215 $a1 online resource (273 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-1676-4 320 $aIncludes bibliographical references and index. 327 $aAcknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index. 330 $aTo create an exceptional brand experience, remember that sometimes less is more. 606 $aBranding (Marketing) 606 $aCustomer loyalty 615 0$aBranding (Marketing) 615 0$aCustomer loyalty. 676 $a658.8/27 700 $aVincent$b Laurence$01574633 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778945503321 996 $aBrand real$93851015 997 $aUNINA LEADER 01585oam 2200457M 450 001 9910716510603321 005 20260430110953.0 035 $a(CKB)5470000002523054 035 $a(OCoLC)1065614419 035 $a(OCoLC)995470000002523054 035 $a(DGPO)001159294 035 $a(EXLCZ)995470000002523054 100 $a20071213d1926 ua 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aThomas Durnford. April 1, 1926. -- Committed to the Committee of the Whole House and ordered to be printed 210 1$a[Washington, D.C.] :$c[U.S. Government Printing Office],$d1926. 215 $a1 online resource (2 pages) 225 1 $aHouse report / 69th Congress, 1st session. House ;$vno. 756 225 1 $a[United States congressional serial set] ;$v[serial no. 8536.] 300 $aBatch processed record: Metadata reviewed, not verified. Some fields updated by batch processes. 300 $aFDLP item number not assigned. 606 $aLand tenure 606 $aLand titles 608 $aLegislative materials.$2lcgft 615 0$aLand tenure. 615 0$aLand titles. 701 $aThomas$b Elmer$f1876-1965$pDemocrat (OK)$01387989 801 0$bWYU 801 1$bWYU 801 2$bOCLCO 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCQ 906 $aBOOK 912 $a9910716510603321 996 $aThomas Durnford. April 1, 1926. -- Committed to the Committee of the Whole House and ordered to be printed$93526118 997 $aUNINA