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100   $a20111117d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aCommodity activism$b[electronic resource] $ecultural resistance in neoliberal times /$fedited by Roopali Mukherjee and Sarah Banet-Weiser
210   $aNew York $cNew York University Press$dc2012
215   $a1 online resource (316 p.)
225 1 $aCritical cultural communication
300   $aDescription based upon print version of record.
311   $a0-8147-6401-0 
311   $a0-8147-6400-2 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Brand, culture, action -- pt. 2. Celebrity, commodity, citizenship -- pt. 3. Community, movements, politics.
330   $aBuying (RED) products?from Gap T-shirts to Apple?to fight AIDS. Drinking a ?Caring Cup? of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of ?commodity activism.? Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove ?Real Beauty? campaign, sex positive retail activism, ABC?s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
410  0$aCritical cultural communication.
606   $aConsumption (Economics)$xSocial aspects
606   $aConsumption (Economics)$xPolitical aspects
606   $aConsumers$xPolitical activity
606   $aConsumer behavior
606   $aSocial action$xEconomic aspects
606   $aSocial responsibility of business
615  0$aConsumption (Economics)$xSocial aspects.
615  0$aConsumption (Economics)$xPolitical aspects.
615  0$aConsumers$xPolitical activity.
615  0$aConsumer behavior.
615  0$aSocial action$xEconomic aspects.
615  0$aSocial responsibility of business.
676   $a306.3
701   $aMukherjee$b Roopali$01574629
701   $aBanet-Weiser$b Sarah$f1966-$01140663
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910778945003321
996   $aCommodity activism$93851011
997   $aUNINA