LEADER 04088nam  2200937Ia 450 
001 9910778938403321
005 20230126202807.0
010   $a1-280-11216-6
010   $a9786613520708
010   $a0-520-95163-8
024 7 $a10.1525/9780520951631
035   $a(CKB)2550000000084398
035   $a(EBL)860148
035   $a(OCoLC)775873214
035   $a(SSID)ssj0000611544
035   $a(PQKBManifestationID)11357780
035   $a(PQKBTitleCode)TC0000611544
035   $a(PQKBWorkID)10666876
035   $a(PQKB)10663275
035   $a(MiAaPQ)EBC860148
035   $a(DE-B1597)519355
035   $a(OCoLC)785782250
035   $a(DE-B1597)9780520951631
035   $a(Au-PeEL)EBL860148
035   $a(CaPaEBR)ebr10533540
035   $a(CaONFJC)MIL352070
035   $a(EXLCZ)992550000000084398
100   $a20110728d2012      ub             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCompassion, Inc$b[electronic resource] $ehow corporate America blurs the line between what we buy, who we are, and those we help /$fMara Einstein
210   $aBerkeley $cUniversity of California Press$d2012
215   $a1 online resource (241 p.)
300   $aDescription based upon print version of record.
311   $a0-520-26652-8 
320   $aIncludes bibliographical references and index.
327   $tFrontmatter -- $tContents -- $tPreface -- $t1. Value Brands...They Ain't What They Used to Be -- $t2. How Corporations Co-opt Caring: Strategic Philanthropy, Cause-Related Marketing, and Corporate Social Responsibility -- $t3. The Birth of the Hypercharity and the Rise of "Charitainment" -- $t4. The Consequences of Co-opting Compassion -- $t5. Shopping Is Not Philanthropy. Period. -- $t6. Can Companies Make a Difference? -- $t7. We Are Not Consumers -- $tNotes -- $tIndex
330   $aPink ribbons, red dresses, and greenwashing-American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. 
606   $aSocial responsibility of business$zUnited States
606   $aConsumer behavior$xMoral and ethical aspects$zUnited States
610   $aamerican consumerism.
610   $aamerican corporations.
610   $aamerican marketing.
610   $abusiness and charity.
610   $abusiness and finance.
610   $abusiness and philanthropy.
610   $abusiness.
610   $acause-related marketing.
610   $acharitable work.
610   $acharities.
610   $acommerce books.
610   $aconsumer marketplace.
610   $aconsumer products.
610   $acorporations and charity.
610   $aethical branding.
610   $afair marketing.
610   $amarketing and charity.
610   $amarketing and sales.
610   $amoney and power.
610   $aorganization funding.
610   $apink ribbons.
610   $asocial justice.
610   $asustainability.
610   $asustainable business.
610   $asustainable consumerism.
610   $aus economy.
610   $awealth.
615  0$aSocial responsibility of business
615  0$aConsumer behavior$xMoral and ethical aspects
676   $a381.3
700   $aEinstein$b Mara$0721188
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910778938403321
996   $aCompassion, Inc$93808447
997   $aUNINA