LEADER 03273nam 2200613 a 450 001 9910778821503321 005 20230802004438.0 010 $a0-674-06324-4 024 7 $a10.4159/harvard.9780674063242 035 $a(CKB)2550000000081461 035 $a(OCoLC)773264491 035 $a(CaPaEBR)ebrary10522596 035 $a(SSID)ssj0000570958 035 $a(PQKBManifestationID)11390471 035 $a(PQKBTitleCode)TC0000570958 035 $a(PQKBWorkID)10611578 035 $a(PQKB)11387975 035 $a(MiAaPQ)EBC3301031 035 $a(DE-B1597)178129 035 $a(OCoLC)816331570 035 $a(DE-B1597)9780674063242 035 $a(Au-PeEL)EBL3301031 035 $a(CaPaEBR)ebr10522596 035 $a(EXLCZ)992550000000081461 100 $a20110505d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMacroeconomics beyond the NAIRU$b[electronic resource] /$fServaas Storm and C. W. M. Naastepad 210 $aCambridge, Mass. $cHarvard University Press$dc2012 215 $a1 online resource (304 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-674-06227-2 320 $aIncludes bibliographical references and index. 327 $aThe power of ideas -- The weakness of the evidence -- A growth model -- The OECD productivity regime -- OECD demand regimes -- The generalization of the NAIRU theory -- Europe's Nordic model -- Macroeconomics beyond the NAIRU. 330 $aEconomists and the governments they advise have based their macroeconomic policies on the idea of a natural rate of unemployment. Government policy that pushes the rate below this point-about 6 percent-is apt to trigger an accelerating rate of inflation that is hard to reverse, or so the argument goes. In this book, Storm and Naastepad make a strong case that this concept is flawed: that a stable non-accelerating inflation rate of unemployment (NAIRU), independent of macroeconomic policy, does not exist. Consequently, government decisions based on the NAIRU are not only misguided but have huge and avoidable social costs, namely, high unemployment and sustained inequality.Skillfully merging theoretical and empirical analysis, Storm and Naastepad show how the NAIRU's neglect of labor's impact on technological change and productivity growth eclipses the many positive contributions that labor and its regulation make to economic performance. When these positive effects are taken into account, the authors contend, a more humane policy becomes feasible, one that would enhance productivity and technological progress while maintaining profits, thus creating conditions for low unemployment and wider equality. 606 $aNatural rate of unemployment 606 $aMacroeconomics 606 $aMonetary policy 615 0$aNatural rate of unemployment. 615 0$aMacroeconomics. 615 0$aMonetary policy. 676 $a339 700 $aStorm$b Servaas$01470908 701 $aNaastepad$b C. W. M.$f1961-$01470909 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910778821503321 996 $aMacroeconomics beyond the NAIRU$93682989 997 $aUNINA LEADER 01017nam0-22003131i-450 001 990006075940403321 005 20240214180200.0 035 $a000607594 035 $aFED01000607594 035 $a(Aleph)000607594FED01 100 $a20000112d1976----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $a--------001yy 200 1 $aRaccolta provinciale degli usi 1975$fCamera di commercio, industria, artigianato e agricoltura di Avellino 210 $aAvellino$cCamera di commercio, industria, artigianato e agricoltura di Avellino$d[1976] 215 $a209 p.$d24 cm 610 0 $aStatistiche 676 $a314.4$v20$zita 710 02$aCamera di commercio, industria, artigianato e agricoltura di Avellino$072243 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990006075940403321 952 $aXVI F 217$b120295$fFGBC 952 $aA PAT 1659$b1690/2024$fFAGBC 959 $aFGBC 959 $aFAGBC 996 $aRaccolta provinciale degli usi 1975$9576146 997 $aUNINA LEADER 05622nam 2200745 450 001 9910809346003321 005 20200520144314.0 010 $a1-118-76081-6 010 $a1-118-76097-2 035 $a(CKB)2560000000148543 035 $a(EBL)1676113 035 $a(SSID)ssj0001215375 035 $a(PQKBManifestationID)11682444 035 $a(PQKBTitleCode)TC0001215375 035 $a(PQKBWorkID)11176279 035 $a(PQKB)11233877 035 $a(MiAaPQ)EBC1676113 035 $a(Au-PeEL)EBL1676113 035 $a(CaPaEBR)ebr10861209 035 $a(CaONFJC)MIL599740 035 $a(OCoLC)877772396 035 $a(MiAaPQ)EBC7147523 035 $a(Au-PeEL)EBL7147523 035 $a(EXLCZ)992560000000148543 100 $a20140505h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe digital marketer $eten new skills you must learn to stay relevant and customer-centric /$fLarry Weber, Lisa Leslie Henderson ; foreword by George Colony 205 $a1st ed. 210 1$aHoboken, New Jersey :$cWiley,$d2014. 210 4$dİ2014 215 $a1 online resource (370 p.) 300 $aDescription based upon print version of record. 311 $a1-306-68489-7 311 $a1-118-76083-2 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover; Title Page; Copyright; Contents; Acknowledgments; Foreword; Introduction; Chapter 1: The 10 Essential Skills Every Marketer Needs; Digital Has Changed the Game; The Disruption of Marketing Continues; We Have All Benefitted from the Disruption; Your Amazon.com; Business-to-Business Companies Are Players, Too; Just Ahead: Relief and Reward; What Do We Mean by Customer-Centricity?; Walk in Our Customers' Shoes; Eenie Meenie Miney Mo; Realizing the Customer-Experience Differential; Get Customer Experience Savvy-It Pays; USAA Understands and Delivers; What Do Our Customers Want from Us? 327 $aUnderstand and Meet Their NeedsOffer Relevant Interactions; Invite Participation; Engage Before, During, and After; Keep It Simple; Be Real and Be Worthy; Be Meaningful; How Remarkable Do We Need to Be?; Will We Ignore Change, Grow with It, or Drive It?; 1. Build a Successful Marketing Career; 2. Design Valuable Customer Experiences; 3. Find Actionable Insight in Big Data and Marketing Analytics; 4. Employ Entrepreneurial Thinking for Discernment and Agility; 5. Create a Winning Content Experience Strategy; 6. Engage Customers via Social Communities 327 $a7. Maximize Marketing Effectiveness by Integrating Paid, Earned, and Owned Media8. Drive Sales with Intelligent Customer-Engagement Platforms; 9. Build Worthwhile Loyalty and Digital Couponing Programs; 10. Ignite Customer-Centricity across the Organization; What's Next?; Consumers, Prospects, Customers, and Constituents; Questions for Consideration; Resources; Chapter 2: How Organizations Are Adapting to the Customer-Centric Era; The CCEO: Shifting Our COMPANY'S Point of View; The CDO: Expanding Our Organization's Way of Thinking; Design Matters in the Big Scheme of Things 327 $aDesign Matters on the Day-to-Day LevelDesign + Technology = Digital Experiences; Design + Technology = Hybrid Experiences; Design + GPS Technology = Location-based Experiences; Design + Emerging Technology = Tomorrow's Experiences; Design Includes Event Making; The New CIO: Developing New Sources of Insight; What's a Marketer to Do?; Understand Our Customers Thoroughly; Know How Our Customers Experience Our Brands; Build Customer Relationships; Coordinate Moving Parts and Integrate Opposites; Be a Curious Expert; Keep the Faith; Questions for Consideration; Resources 327 $aChapter 3: Build a Successful Marketing CareerMe.com; Expect a Unique Career Trajectory; Know Thyself; Brand or Be Branded; Developing Our Personal Brand; Our Networks Are Verbs; Identifying Our Networks; Taking Our Brands and Networks on the Road; Getting the Most Out of LinkedIn; Staying Current; Joining Relevant LinkedIn Groups; But I Want to Have a Life; Are a Personal Blog and Website Necessary?; Be Resourceful; Learning in Atypical Classrooms; Spending Time with Creative Folks; Doing Something Creative Every Day; Taking Time Off; Cultivating Developmental Relationships 327 $aSponsorship Takes It Up a Notch 330 $aPraise for The Digital Marketer "The world of work changes faster than ever. As Larry Weber and Lisa Henderson explain here, 'Standing still is extraordinarily risky.' But taking action just to take action is no solution. With so many options at hand, it's important to think strategically. This book can help marketing professionals see what new tools are out there, what's working for others, and what might work for them."-Reid Hoffman, cofounder and chairman of LinkedIn, and coauthor of the #1 New York Times bestseller The Start-up of You "On the 606 $aInternet marketing$xSocial aspects 606 $aSuccess$xPsychological aspects 606 $aSuccess in business 606 $aMarketing 615 0$aInternet marketing$xSocial aspects. 615 0$aSuccess$xPsychological aspects. 615 0$aSuccess in business. 615 0$aMarketing. 676 $a658.872 700 $aWeber$b Larry$01657649 702 $aColony$b George 702 $aHenderson$b Lisa Leslie 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910809346003321 996 $aThe digital marketer$94017329 997 $aUNINA