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010   $a9786612386787
010   $a0-8144-1518-0
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100   $a20090408d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aPricing for profit$b[electronic resource] $ehow to command higher prices for your products and services /$fDale Furtwengler
205   $a1st edition
210   $aNew York $cAmerican Management Association$d2009
215   $a1 online resource (236 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-1517-2 
320   $aIncludes bibliographical references and index.
327   $aContents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself . . . and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index
330   $aFew businesses are compensated well for the value they provide.
606   $aPricing
606   $aMarkup
606   $aMarketing
615  0$aPricing.
615  0$aMarkup.
615  0$aMarketing.
676   $a658.8/16
700   $aFurtwengler$b Dale$01525676
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910778551603321
996   $aPricing for profit$93767216
997   $aUNINA