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101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 04$aThe SAGE handbook of media studies$b[electronic resource] /$feditor-in-chief, John D. H. Downing ; associate editors, Denis McQuail, Philip Schlesinger, Ellen Wartella
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2004
215   $a1 online resource (ix, 629 p.)
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-7619-2169-9 
320   $aIncludes bibliographical references and indexes.
327   $aProlegomena -- Audiences, users and effects -- Economy and power -- Specific areas of media research.
330 8 $aOffers a comprehensive overview of the field of media studies at the start of the 21st century. This text examines five distinct areas including basic approaches, methods of media research perspectives on media in society, the media mosaic, & the audience.
517 3 $aMedia studies
606   $aMass media
615  0$aMass media.
676   $a302.23
701   $aDowning$b John$g(John Derek Hall)$0143637
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910778545903321
996   $aThe SAGE handbook of media studies$93838063
997   $aUNINA