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010   $a9786611205270
010   $a1-85418-621-3
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035   $a(OCoLC)209336729
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100   $a20070815d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe marketing strategy desktop guide$b[electronic resource] /$fNorton Paley
205   $a2nd ed.
210   $aLondon $cThorogood$dc2007
215   $a1 online resource (266 p.)
225 1 $aDesktop Guide
300   $aDescription based upon print version of record.
311   $a1-85418-490-3 
311   $a1-85418-491-1 
327   $aAbout the author; Icons; Contents; Introduction; 1. How to manage marketing in the 21st century; 2. How to manage your marketing strategy (Part 1); 3. How to manage your marketing strategy (Part 2); 4. How to manage your competitor intelligence; 5. How to manage your strategic marketing plans; 6. How to manage your markets: The power of segmentation; 7. How to manage your product strategy; 8. How to manage your communications strategy; 9. How to manage your pricing strategy; 10. How to manage your distribution strategy; 11. How to think like a strategist
330   $aA valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
410  0$aDesktop Guide
606   $aMarketing$xManagement
606   $aMarketing$xPlanning
606   $aStrategic planning
615  0$aMarketing$xManagement.
615  0$aMarketing$xPlanning.
615  0$aStrategic planning.
676   $a658.8
700   $aPaley$b Norton$0881779
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910778243503321
996   $aThe marketing strategy desktop guide$92289557
997   $aUNINA