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200 00$aWinning with words$b[electronic resource] $ethe origins and impact of political framing /$f[edited by] Brian Schaffner, Patrick J. Sellers
210   $aNew York $cRoutledge$d2009
215   $a1 online resource (213 p.)
300   $aDescription based upon print version of record.
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327   $aBook Cover; Title; Copyright; Contents; Figures; Tables; Preface; Acknowledgments; 1 Introduction; Part I Origins; 2 Framing and Value Recruitment in the Debate Over Teaching Evolution; 3 Partisan Framing in Legislative Debates; 4 Building a Framing Campaign: Interest Groups and the Debate on Partial-birth Abortion; 5 Mobilizing to Frame Election Campaigns; Part II Impact; 6 Competing Frames in a Political Campaign; 7 Taxing Death or Estates?: When Frames Influence Citizens' Issue Beliefs
327   $a8 Great Communicators?: The Influence of Presidential and Congressional Issue Framing on Party Identification9 The Decline of the Death Penalty: How Media Framing Changed Capital Punishment in America; 10 Framing Research: The Next Steps; Contributors; Index
330   $aToday's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of contem
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701   $aSellers$b Patrick J$01474535
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