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100   $a20071206d2008      uy             0
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135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aScience on the air$b[electronic resource] $epopularizers and personalities on radio and early television /$fMarcel Chotkowski LaFollette
210   $aChicago $cUniversity of Chicago Press$dc2008
215   $a1 online resource (325 p.)
300   $aDescription based upon print version of record.
311   $a0-226-46759-7 
320   $aIncludes bibliographical references (p. 281-294) and index.
327   $aTuxedos and microphones -- The radio nature league -- Syndicating science -- Cooperative ventures -- Shifting ground -- A twist of the dial -- Facts and fictionalizations -- Adventuring with scientists -- Broadcasting the voice of the atom -- Illusions of actuality --    Epilogue entertaining lessons.
330   $aMr. Wizard's World. Bill Nye the Science Guy. NPR's Science Friday. These popular television and radio programs broadcast science into the homes of millions of viewers and listeners. But these modern series owe much of their success to the pioneering efforts of early-twentieth-century science shows like Adventures in Science and "Our Friend the Atom." Science on the Air is the fascinating history of the evolution of popular science in the first decades of the broadcasting era.      Marcel Chotkowski LaFollette transports readers to the early da
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606   $aCommunication in science$zUnited States$xHistory
606   $aRadio$zUnited States$xHistory
606   $aTelevision$zUnited States$xHistory
610   $apopular science, broadcasting, radio, npr, bill nye, mr wizards world, television, our friend the atom, education, entertainment, dissemination, innumeracy, topic, content, tone, public, communication, popularization, reception, scientific literacy, history, mass media, smithsonian, frank capra, austin clark, podcasts, engineering, technology, innovation, discovery, research, conservation, censorship, journalism, reporting, edward w scripps.
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615  0$aTelevision$xHistory.
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700   $aLa Follette$b Marcel Chotkowski$f1944-$01522756
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