LEADER 03298oam  2200505   450 
001 9910777996203321
005 20170523091551.0
010   $a1-351-55093-4
010   $a1-351-55092-6
010   $a1-315-08871-1
010   $a1-282-11960-5
010   $a9786612119606
010   $a0-85724-726-3
010   $a0-7656-2124-X
024 3 $a9781315088716
035   $a(OCoLC)466661333
035   $a(MiFhGG)GVRL2YVL
035   $a(EXLCZ)991000000000754549
100   $a20091030d2008      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 00$aReview of marketing research$hVolume 4 /$fNaresh K. Malhotra, editor
205   $aFirst edition.
210  1$aArmonk, N.Y. :$cM.E. Sharpe,$d2008.
215   $a1 online resource (xix, 202 pages) $cillustrations
225 0 $aReview of marketing research,$x1548-6435
300   $a"ISSN 1548-6435."
311   $a0-7656-2092-8 
320   $aIncludes bibliographical references.
327   $aReview of marketing research : taking stock / Naresh K. Malhotra -- Formal choice models of informal choices : what choice modeling research can, and can't, learn from behavioral theory / Robert J. Meyer -- How much to use? An action-goal approach to understanding factors influencing consumption quantity / Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models : a review of model specifications, estimations, and applications / Anita Man Luo -- Brand extension research : a cross-cultural perspective / Kalpesh Kaushik Desai -- A review of eye-tracking research in marketing / Rik Pieters -- Role theory approaches for effectiveness of marketing-oriented boundary spanners : comparative review, configural extension, and potential contributions / Argun Saatcioglu -- Designing price contracts for procurement and marketing of industrial equipment / George John.
330   $a"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."
606   $aMarketing research
615  0$aMarketing research.
676   $a658.8
676   $a658.834
702   $aMalhotra$b Naresh K.
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910777996203321
996   $aReview of marketing research$91107507
997   $aUNINA