LEADER 02944nam 2200685Ia 450 001 9910777984603321 005 20200520144314.0 010 $a1-282-18471-7 010 $a9786612184710 010 $a1-60780-080-2 035 $a(CKB)1000000000762290 035 $a(EBL)439437 035 $a(OCoLC)609840446 035 $a(SSID)ssj0000674490 035 $a(PQKBManifestationID)11395967 035 $a(PQKBTitleCode)TC0000674490 035 $a(PQKBWorkID)10646591 035 $a(PQKB)11725333 035 $a(Au-PeEL)EBL439437 035 $a(CaPaEBR)ebr10305901 035 $a(PPN)170224961 035 $a(MiAaPQ)EBC439437 035 $a(EXLCZ)991000000000762290 100 $a20091019d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 12$aA short course in international marketing blunders$b[electronic resource] $emistakes made by companies that should have known better /$fMichael White 205 $a3rd ed. 210 $aPetaluma, CA $cWorld Trade Press$dc2009 215 $a1 online resource (187 p.) 225 1 $aThe short course in international trade series 300 $aDescription based upon print version of record. 311 $a1-60780-008-X 320 $aIncludes bibliographical references (p. 181-182). 320 $aIncludes web resources. 327 $aInternational Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources 330 $aA Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the 410 0$aShort course in international trade series. 517 3 $aInternational marketing blunders 517 3 $aMistakes made by companies that should have known better 606 $aBusiness failures 606 $aExport marketing 606 $aInternational business enterprises$xManagement 615 0$aBusiness failures. 615 0$aExport marketing. 615 0$aInternational business enterprises$xManagement. 676 $a658.8 676 $a658.8/48 676 $a658.848 700 $aWhite$b Michael$f1951-$028398 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777984603321 996 $aA Short course in international marketing blunders$93686394 997 $aUNINA LEADER 02494nam 2200529 450 001 9910788619203321 005 20230414230958.0 010 $a0-8218-9978-3 035 $a(CKB)3360000000463994 035 $a(EBL)3113695 035 $a(SSID)ssj0000910365 035 $a(PQKBManifestationID)11500166 035 $a(PQKBTitleCode)TC0000910365 035 $a(PQKBWorkID)10931191 035 $a(PQKB)11260175 035 $a(MiAaPQ)EBC3113695 035 $a(RPAM)0000000667 035 $a(PPN)195409183 035 $a(EXLCZ)993360000000463994 100 $a20750505d1959 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAsymptotic behavior of solutions of differential-difference equations /$fRichard Bellman, Kenneth L. Cooke 205 $aRepr. with corrections. 210 1$aProvidence :$cAmerican Mathematical Society,$d1959. 215 $a1 online resource (99 pages) 225 1 $aMemoirs of the American Mathematical Society ;$vnumber 35 300 $aCover title. 300 $a"Second printing with corrections, 1969." 311 0 $a0-8218-1235-1 320 $aBibliography: pages 95. 327 $a""Table of Contents""; ""1. Introduction""; ""2. Differential-difference equations with constant coefficients""; ""3. Principal root real and simple""; ""4. Principal root real and simple (continued)""; ""5. Asymptotic expansions""; ""6. Other real, simple roots""; ""7. Complex roots of multiplicity one""; ""8. Multiple characteristic roots""; ""9. The Liouville transformation in general""; ""10. Multiple roots of differential-difference equations: principal root""; ""11. Proof of theorem on multiple principal root""; ""12. Other multiple roots""; ""13. More general functional equations""; ""14. Functional differential equations""""15. Asymptotically autonomous functional differential equations""; ""16. Variable lags and a new space""; ""Bibliography"" 410 0$aMemoirs of the American Mathematical Society ;$v35. 606 $aDifferential-difference equations 615 0$aDifferential-difference equations. 700 $aBellman$b Richard$f1920-1984,$0121312 702 $aCooke$b Kenneth L. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788619203321 996 $aAsymptotic behavior of solutions of differential-difference equations$93743116 997 $aUNINA