LEADER 03559nam 2200589Ia 450 001 9910785593803321 005 20230207213917.0 010 $a87-630-9970-5 035 $a(CKB)2670000000067527 035 $a(EBL)3400789 035 $a(SSID)ssj0000645735 035 $a(PQKBManifestationID)11370940 035 $a(PQKBTitleCode)TC0000645735 035 $a(PQKBWorkID)10681783 035 $a(PQKB)11570216 035 $a(MiAaPQ)EBC3400789 035 $a(Au-PeEL)EBL3400789 035 $a(CaPaEBR)ebr10465550 035 $a(OCoLC)923360083 035 $a(EXLCZ)992670000000067527 100 $a20050812d2005 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aExperiencescapes$b[electronic resource] $etourism, culture and economy /$fTom O'Dell & Peter Billing (eds.) 205 $a1st ed. 210 $aCopenhagen $cCopenhagen Business School Press$d2005 215 $a1 online resource (195 p.) 300 $aDescription based upon print version of record. 311 $a87-630-0150-0 320 $aIncludes bibliographical references and index. 327 $a""EXPERIENCESCAPES: TOURISM, CULTURE AND ECONOMY""; ""Table of Contents""; ""Notes on Contributors""; ""Acknowledgements""; ""1 Experiencescapes: Blurring Borders and Testing Connections""; ""Experiencescapes""; ""The Cultural Turn""; ""Identity Production and the Consequences of Scaping""; ""Marketers, Alchemists, and Warriors""; ""A Post-sightseeing Society""; ""The Slower Pulse""; ""Easy Money a??? or a Risky Economy?""; ""2 Looking With New Eyes at The Old Factory On the Rise of Industrial Cool""; ""Industries Beyond 2000""; ""Early Industrial Experiencescapes"" 327 $a""The Rise of Industrial Cool""""Staged Factories: The Transparent Factory, Dresden, Germany""; ""Recycled Factories: The BALTIC Art Factory, Gateshead, UK""; ""Whata???s Cool and Sublime? The Undertow of Industrial Harshness""; ""3 A Theory of Tourism Experiences: The Management of Attention""; ""The Attention Structure Framework in Context""; ""Attention and Experience""; ""Attractions and Distractions""; ""Lessons for the Tourism Industry""; ""Conclusions""; ""4 Regional Experiencescapes as Geo-economic Ammunition"" 327 $a""Patriotic Nostalgia: The Kro as a Representation of Danishness""""Popular Culture: The Kro as a Representation of Lower Class Taste""; ""Ways of Belonging: The Kro as a Representation of Home""; ""Conclusions""; ""7 Management Strategies and the Need for Fun""; ""Making Reservations for Experiences""; ""Techniques of Experiencescaping""; ""Context over Liminality""; ""Experience as Gift Exchange""; ""WorkPlay""; ""8 Promoting the Known and the Unknown of Cities and City Regions""; ""Empirical Data and Analysis""; ""Cities as Known and Unknown Elements"" 327 $a""Exploring the Known and Unknown in the Urban Experiencescape""""Cities as Spatial Entities""; ""The Experience Economy as a Cognitive Shift""; ""Bringing Experiences into Urban Competition""; ""Conclusion""; ""Bibliography""; ""Index"" 606 $aSocial evolution 606 $aCulture 606 $aCivilization, Modern 615 0$aSocial evolution. 615 0$aCulture. 615 0$aCivilization, Modern. 701 $aO'Dell$b Tom$01476110 701 $aBilling$b Peter$01476111 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785593803321 996 $aExperiencescapes$93690513 997 $aUNINA LEADER 03234nam 2200697 a 450 001 9910777951203321 005 20080905133935.0 010 $a979-84-00-64658-4 010 $a1-282-42068-2 010 $a9786612420689 010 $a0-313-35049-3 024 7 $a10.5040/9798400646584 035 $a(CKB)1000000000765756 035 $a(EBL)497045 035 $a(OCoLC)742332655 035 $a(SSID)ssj0000148066 035 $a(PQKBManifestationID)11150554 035 $a(PQKBTitleCode)TC0000148066 035 $a(PQKBWorkID)10041710 035 $a(PQKB)10267591 035 $a(Au-PeEL)EBL497045 035 $a(CaPaEBR)ebr10323588 035 $a(CaONFJC)MIL242068 035 $a(MiAaPQ)EBC497045 035 $a(OCoLC)461254716 035 $a(DLC)BP9798400646584BC 035 $a(EXLCZ)991000000000765756 100 $a20080724e20082024 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe entrepreneur's guide to marketing$b[electronic resource] /$fRobert F. Everett 210 1$aWestport, Conn. :$cPraeger Publishers,$d2008. 210 2$aNew York :$cBloomsbury Publishing (US),$d2024. 215 $a1 online resource (198 p.) 225 1 $aThe entrepreneur's guide,$x1939-2478 300 $aDescription based upon print version of record. 311 $a0-313-35048-5 320 $aIncludes bibliographical references and index. 327 $aMarketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion. 330 $aMarketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Eve 410 0$aEntrepreneur's guide (Westport, Conn.) 606 $aMarketing$xDecision making 606 $aMarketing$xManagement 606 $aSales management 606 $aSmall business marketing 615 0$aMarketing$xDecision making. 615 0$aMarketing$xManagement. 615 0$aSales management. 615 0$aSmall business marketing. 676 $a658.8 700 $aEverett$b Robert F$01548676 801 0$bDLC 801 1$bDLC 801 2$bDLC 906 $aBOOK 912 $a9910777951203321 996 $aThe entrepreneur's guide to marketing$93805880 997 $aUNINA