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100   $a20080724e20082024  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe entrepreneur's guide to marketing$b[electronic resource] /$fRobert F. Everett
210  1$aWestport, Conn. :$cPraeger Publishers,$d2008.
210  2$aNew York :$cBloomsbury Publishing (US),$d2024.
215   $a1 online resource (198 p.)
225 1 $aThe entrepreneur's guide,$x1939-2478
300   $aDescription based upon print version of record.
311   $a0-313-35048-5 
320   $aIncludes bibliographical references and index.
327   $aMarketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
330   $aMarketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Eve
410  0$aEntrepreneur's guide (Westport, Conn.)
606   $aMarketing$xDecision making
606   $aMarketing$xManagement
606   $aSales management
606   $aSmall business marketing
615  0$aMarketing$xDecision making.
615  0$aMarketing$xManagement.
615  0$aSales management.
615  0$aSmall business marketing.
676   $a658.8
700   $aEverett$b Robert F$01548676
801  0$bDLC
801  1$bDLC
801  2$bDLC
906   $aBOOK
912   $a9910777951203321
996   $aThe entrepreneur's guide to marketing$93805880
997   $aUNINA