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010   $a1-317-03423-6
010   $a1-282-24286-5
010   $a9786612242861
010   $a0-566-09150-X
035   $a(CKB)1000000000766303
035   $a(EBL)446419
035   $a(OCoLC)609842139
035   $a(SSID)ssj0000295083
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035   $a(PQKBTitleCode)TC0000295083
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035   $a(Au-PeEL)EBL446419
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100   $a20090212d2009      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe employer brand$b[electronic resource] $ekeeping faith with the deal /$fHelen Rosethorn, members of Bernard Hodes Group and contributors
210   $aFarnham, Surrey, England ;$aBurlington, VT $cGower$dc2009
215   $a1 online resource (248 p.)
300   $aDescription based upon print version of record.
311   $a0-566-08899-1 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; PART II The deal in practice; PART III Striking the right deal; Index
330   $aEmployer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.
606   $aEmployee retention
606   $aHuman capital$xManagement
606   $aCorporate culture
606   $aOrganizational behavior
606   $aPersonnel management
615  0$aEmployee retention.
615  0$aHuman capital$xManagement.
615  0$aCorporate culture.
615  0$aOrganizational behavior.
615  0$aPersonnel management.
676   $a658.3/14
676   $a658.314
700   $aRosethorn$b Helen$01498529
712 02$aBernard Hodes Group.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910777939103321
996   $aThe employer brand$93724114
997   $aUNINA