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200 10$aPaying with plastic $ethe digital revolution in buying and borrowing /$fDavid S. Evans and Richard Schmalensee
205 $a2nd ed.
210 $aCambridge, Mass. $cMIT Press$dİ2005
215 $a1 online resource (384 p.)
300 $aDescription based upon print version of record.
311 $a0-262-05077-3
327 $aContents; Preface; Acknowledgments; 1 - Plastic Cards; 2 - From Seashells to Electrons; 3 - More Than Money; 4 - From Gourmets to the Masses; 5 - From Sardi's to Saks.com; 6 - It Takes Two to Tango; 7 - Co-opetition and the Payment Card Ecosystem; 8 - System Wars; 9 - Issuer Brawls; 10 - Backroom Battles; 11 - The Antitrust Wars; 12 - On the Brink; 13 - And They Don't Take Cash; Sources and Notes; Selected Bibliography; Index
330 8 $aAnnotation$bThe payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year.Paying with Plasticis the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book,Paying with Plasticdelivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changesincluding the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commercethat could alter the payment card industry dramatically in the years to come.
606 $aCredit cards$zUnited States
606 $aBank credit cards$zUnited States
606 $aElectronic funds transfers$zUnited States
606 $aElectronic commerce$zUnited States
606 $aConsumer credit$zUnited States
610 $aECONOMICS/Finance
610 $aBUSINESS/Business Technology
615 0$aCredit cards
615 0$aBank credit cards
615 0$aElectronic funds transfers
615 0$aElectronic commerce
615 0$aConsumer credit
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200 14$aThe four million $ethe gift of the Magi and other short stories /$fby O. Henry
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