LEADER 03820oam 2200589Ma 450 001 9910777937103321 005 20190503073351.0 010 $a0-262-27243-1 024 3 $a9780262050777 035 $a(CKB)1000000000771231 035 $a(EBL)3338896 035 $a(OCoLC)560589229 035 $a(OCoLC)560589229$z(OCoLC)253931554$z(OCoLC)427510798$z(OCoLC)646747538$z(OCoLC)861510373$z(OCoLC)889389044$z(OCoLC)961534687$z(OCoLC)962602019$z(OCoLC)966211015$z(OCoLC)988417732$z(OCoLC)991943983$z(OCoLC)1037498265$z(OCoLC)1037911662$z(OCoLC)1038637673$z(OCoLC)1045490398$z(OCoLC)1055326287$z(OCoLC)1081231317$z(OCoLC)1083551564$z(OCoLC)1085906642 035 $a(OCoLC-P)560589229 035 $a(MaCbMITP)5281 035 $a(MiAaPQ)EBC3338896 035 $a(EXLCZ)991000000000771231 100 $a20040629d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPaying with plastic $ethe digital revolution in buying and borrowing /$fDavid S. Evans and Richard Schmalensee 205 $a2nd ed. 210 $aCambridge, Mass. $cMIT Press$dİ2005 215 $a1 online resource (384 p.) 300 $aDescription based upon print version of record. 311 $a0-262-05077-3 327 $aContents; Preface; Acknowledgments; 1 - Plastic Cards; 2 - From Seashells to Electrons; 3 - More Than Money; 4 - From Gourmets to the Masses; 5 - From Sardi's to Saks.com; 6 - It Takes Two to Tango; 7 - Co-opetition and the Payment Card Ecosystem; 8 - System Wars; 9 - Issuer Brawls; 10 - Backroom Battles; 11 - The Antitrust Wars; 12 - On the Brink; 13 - And They Don't Take Cash; Sources and Notes; Selected Bibliography; Index 330 8 $aAnnotation$bThe payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year.Paying with Plasticis the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book,Paying with Plasticdelivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changesincluding the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commercethat could alter the payment card industry dramatically in the years to come. 606 $aCredit cards$zUnited States 606 $aBank credit cards$zUnited States 606 $aElectronic funds transfers$zUnited States 606 $aElectronic commerce$zUnited States 606 $aConsumer credit$zUnited States 610 $aECONOMICS/Finance 610 $aBUSINESS/Business Technology 615 0$aCredit cards 615 0$aBank credit cards 615 0$aElectronic funds transfers 615 0$aElectronic commerce 615 0$aConsumer credit 676 $a332.7/65/0973 700 $aEvans$b David S$g(David Sparks),$f1954-$0119437 701 $aSchmalensee$b Richard$0121363 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910777937103321 996 $aPaying with plastic$93737401 997 $aUNINA